Cover art for podcast The Freelance Podclass

The Freelance Podclass

85 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Content Marketing 101 Class with Susan Weeks

In this class we show you, as freelancers, how you can boost your visibility, increase your credibility, and ultimately land more clients by delivering high-value content through a whole variety of mediums including Facebook Live, podcasting, YouTube, or blogging. Our expert instructor today, Susan Weeks, will show you five steps to building a content marketing system within your freelance business.

Podcast Outline:

0:00 - Opening thoughts

1:01 - Introduction to Susan Weeks

3:02 - Susan talks about her podcast: “Stitchery Stories”

5:11 - Why Content Marketing is important for freelancers:

  • 5:57 - Susan talks about her experience:
    • 8:01 - The importance of building your expert brand
    • 8:36 - Positioning yourself above the competition
  • 10:41 - Craig talks about his experience.
  • 11:59 - How content gives you opportunities to demonstrate your knowledge and what it’s like working with you

13:07 - Steps to setting up a Content Marketing strategy that will work:

  • 14:23 - Where do you start?
    • 15:28 - Starting at the end - the buyer’s pathway
  • 16:29 - Introducing the Five Steps:


  • 17:08 - Step 1: Your journey ahead
  • 20:13 - Step 2: You as the guide
  • 21:31 - Step 3: How you’re going to help your prospects:
    • 21:49 - Different types of content
    • 22:30 - Repurposing content to suit different learning styles
    • 23:36 - A plug for podcasting
    • 25:03 - How content creation helps you find your “voice”
  • 25:56 - Step 4: What do you need to make that journey
  • 28:27 - Step 5: Build it - create your content
    • 29:20 - An example of creating content to attract people to your services
    • 31:48 - The benefits of giving away free content
  • 34:32 - Action steps:
    • 34:35 - Start with the end in mind.
    • 34:53 - Decide what type of content you will deliver and how much you can sustain.
  • 36:12 - How to connect with Susan
  • 38:23 - Final thoughts

Resources and tools discussed in this episode:

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