The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more
In this class we talk about referral marketing - one of the easiest ways to find clients and one of the best strategies to grow and scale your freelance business. But how do we do it well? How do we get ideal clients referred to us from people who know, like and trust us? I will show you a three-step system for how you can build a referral marketing machine into your freelance business!
Podcast Outline:
0:00 - Opening thoughts
0:49 - Introduction to the topic of Referral Marketing
5:00 - Two Types of Referrals:
7:02 - Two Keys to Getting New Referrals:
8:47 - Three Simple Steps to Building an Effective Client Referral System
28:32 - Encouragement to never ever be afraid to ask for a referral.
28:51 - Closing thoughts
Resources and tools discussed in this episode:
Nielsen Insights: https://www.nielsen.com/us/en/
Influence: The Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials-ebook/dp/B002BD2UUC
Facebook Page Reviews: https://www.facebook.com/help/434605260012677
LinkedIn Recommendations: https://www.linkedin.com/help/linkedin/answer/90/recommendations-overview?lang=en
Starbucks Gift Cards: https://app.starbucks.com/gift
Amazon.com Gift Cards: https://www.amazon.com/gift-cards/b?ie=UTF8&node=2238192011
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