It’s fair to say that we have not had a year like we had in 2020. It was unprecedented on every scale. And I would imagine that 2020 has not been your only difficult year. You may have lost clients, you may have had spouses who lost jobs, and you may have dealt with health crises or economic crises. So, today we’re going to discuss 10 tips to prepare your freelance business for a New Year. Join us and be encouraged as we get ready to welcome new opportunities with a sense of hope and gratitude!
[0:35] Introduction to the topic of preparing our freelance business for the new year - how 2020 was an unprecedented year with adversity. Craig shares an example illustrating the importance of gratitude.
10 Ways to Prepare Your Freelance Business for 2021
[4:01] #1 Update Your Freelance Website - how to assess where it’s at by auditing certain aspects that may or may not appeal to your target audience. Craig suggests important parts that should be updated and/or changed.
[6:22] #2 Leverage List-Building Opportunities - the importance of a free offer, how it showcases your knowledge and grows your network of potential clients.
[7:53] #3 Nurture Client Relationships and Past Leads - how to show appreciation and solidify your relationships with existing clients, reconnect with past clients, and check in on any promising leads.
[9:22] #4 Confirm Your Niche - three questions to ask yourself and reflect on the scope of services you’ll offer in the New Year.
[10:56] #5 Identify New Learning and New Skills You Want to Develop - the importance of creating a learning plan that can grow your income opportunities.
[12:25] #6 Review Your Back End Systems - which systems to assess and recommendations for new systems to add or upgrade.
[13:53] #7 Review Your Tech - how to look at the suite of tools you’re using and figure out what’s working well, what can be added, and what can be eliminated.
[15:10] #8 Set SMART Goals, Not Resolutions - the problem with resolutions and the benefits of setting strategic goals. Craig suggests a challenge for you to map out your goals.
[15:55] #9 Prepare for Uncertainty - how our lives have been impacted this year and how the freelance movement has come to the forefront and created opportunity. Craig discusses the need to be flexible and shares examples of how FreeU students adapted to change.
[18:42] #10 Focus Your Mindset on a New Year Full of Possibilities - encouragement and inspiration to pursue opportunities and invest in your life and business.
[19:57] How Freelance University can help grow your opportunities in the New Year
[20:30] Recap of the 10 Ways to Prepare Your Freelance Business for 2021
Resources and tools discussed in this episode:
SEO Yoast https://yoast.com/wordpress/plugins/seo/
Freelance University’s “Productivity Power” Course https://my.freelanceu.com/courses/productivity-power
The 12 Week Year https://12weekyear.com/
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase