Cover art for podcast The Freelance Podclass

The Freelance Podclass

85 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Social Selling Class with Ryann Dowdy

How do you sell yourself and your freelance services? In today’s episode, Ryann Dowdy shares strategies for attracting your ideal clients with a concept known as social selling. If cold calling is a challenge for you, social selling will squelch those fears. And for those of you who aren’t natural salespeople, it might be exactly what you’re looking for!


Podcast Outline:

[0:38] Introduction to Ryann Dowdy and the topic of social selling - Ryann describes her journey and how she became an entrepreneur.

[4:57] How selling and cold calling can be a challenge for freelancers - Ryann explains how social selling can squelch that fear.


How a Freelancer Attracts Clients Using Social Selling Strategies

[7:51] #1 Stop prejudging and start talking about your business on social media - how “your warm market is your fastest path to cash.”

[8:41] #2 Start talking to people - the different types of people you can connect with and ask for help.

[9:30] #3 Join Facebook Groups and other types of social media communities - some encouragement and tips for starting conversations with businesspeople.

[11:13] How people understand virtual work more than ever before, making potential clients available within your network - Ryann and Craig discuss where the fear of selling might come from and how social selling compares with in-person meetings and conferences.

[15:13] How to approach someone on LinkedIn who falls into your dream client category when you don’t know them or have a bridge to them through another relationship - Ryann outlines the steps she and her team would use to connect and start a conversation.

[18:30] How some LinkedIn requests are self-promotional, but a personal, more relational connection makes a good first impression - some tips for what you shouldn’t say and some advice for letting go of expectations and being authentic.

[22:42] Tips for introverts - how social selling can be fantastic for introverts, since being an introvert is a superpower.

[24:48] Final tips on how to be confident at social selling - Ryann explains how confidence is built through practice and putting yourself out there.

[27:21] How to set realistic expectations - two concepts that illustrate the importance of persevering even if the first contacts don’t work out.

[32:58] How to connect with Ryann and learn more about what she’s doing

[34:04] How to learn more about Freelance University


Resources and tools discussed in this episode:

Learn more about Ryann Dowdy:

Social Sellers Academy 

On Instagram: @socialsellersacademy 

On Facebook: @socialsellersacademy 

On LinkedIn: RyannDowdy





Facebook Groups

The Tipping Point by Malcolm Gladwell  

The Optimize Your LinkedIn Profile Class with Donna Serdula

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