Cover art for podcast The Freelance Podclass

The Freelance Podclass

86 EpisodesProduced by Craig CanningsWebsite

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty … read more


The Freelancer to Course Creator Class with Lindsay Marsh

Today I’m joined by Lindsay Marsh, a prolific course creator, who has transformed her freelance business into an online education empire. Online education is experiencing massive exponential growth and providing exciting opportunities to set up a new income stream. Lindsay shares her story and outlines the steps that can help you get started as a course creator in 2020!


Guest Biography:


I have had many self-made titles over the years: Brand Manager, Digital Architect, Interactive Designer, Graphic Designer, Web Developer and Social Media Expert, to name a few. My name is Lindsay Marsh, and I have been creating brand experiences for my clients for over 15 years. As a freelance graphic designer, I have worked on a wide variety of projects both in the digital and print space. I have had the wonderful opportunity of taking classes at some of the top design schools in the world: Parsons at The New School, The Pratt Institute and NYU.

I have had the pleasure of teaching over 200,000+ students globally online. I have provided private tutoring in the area of design and marketing for over 8 years. I am also now a Canva Certified Creative.

The thing I enjoy most of all about being a teacher is seeing my students flourish and be able to start careers that are passionate and rewarding.


Podcast Outline:


[0:40] Introduction to the topic of online course creation and our guest, Lindsay Marsh

[1:46] How Lindsay got started as a freelancer and the lifestyle she’s created working from home - the importance of referrals and how her experience changed how she crafts her courses

[6:20] How learning has changed and the importance of constantly developing yourself

[7:15] How Lindsay shifted from being a freelancer to an online course creator

[10:46] Which platforms Lindsay used to launch her teaching business - how each platform worked differently and ultimately tripled her course revenue.

[11:58] How your expertise can be packaged into courses even if you weren’t originally a teacher or course creator

[12:43] What kind of trend Lindsay sees in the growth of e-learning as we move beyond the COVID-19 pandemic - the elements that will be considered valuable by clients and how this will impact traditional education

[15:06] Why starting as a freelancer provides a good training ground to becoming a course creator


Steps for Getting Started as a Course Creator in 2020


[17:27] #1 Figure out what you’re going to teach - your top talents, skills sets, passions and target audience.

[18:03] #2 Do some research on course platforms where you can watch preview videos - how to study them as a way of planning your courses.

[18:27] #3 Start basic - what types of small courses to start with and how to progress to something bigger.

[19:22] #4 Content creation is king - the importance of producing a lot of it and being consistent.

[21:17] #5 Be a student of learning - how to create courses with the most impact for students.

[23:27] #6 Don’t be too hard on yourself - how perfectionism can prevent you from launching your course.

[24:57] How the Online Course Creation and Management Program at Freelance University can help you start your first course from scratch

[25:25] How to find out more about what Lindsay is doing


Resources and tools discussed in this episode:


Where to find out more about Lindsay Marsh:






Adobe Illustrator 

Adobe InDesign 


Amazon Prime

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to The Freelance Podclass


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens