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The Founder Beat

50 EpisodesProduced by The Founder BeatWebsite

Sharing stories of entrepreneurs and intrapreneurs throughout south-central Pennsylvania. (The Founder Beat is a production of Our York Media)


Catalina Ruiz, Cupcakes & More

Catalina Ruiz left Mexico with her husband 24 years ago and found a home in York. She eventually got a job at Just Cupcakes in Central Market and later took over the business and rebranded it to Cupcakes & More.

In this episode of The Founder Beat Podcast, Catalina talks about transitioning from a kindergarten teacher into a baker, the challenges of running a business based in Central Market (especially during the pandemic), and the inspiration behind some of her recent pop-up concepts.

About The Founder Beat Podcast

The Founder Beat Podcast is a production of Our York Media. This episode was hosted by Rebecca Hanlon and produced by Brady Pappas and Will Hanlon. For more stories about local entrepreneurs, innovators, and changemakers, visit

Special thanks to our inaugural Benefactors:

The generosity of our Benefactors allows us to produce a set number of local stories at no cost to readers or the subjects. These Benefactors include:

CGA Law Firm Mayer Wealth Advisory PeoplesBank White Rose Leadership Institute York College of Pennsylvania York County Economic Alliance

How to support The Founder Beat

The best way to support is consume and share our content. Sign up for our weekly e-newsletter here, sent about every Tuesday morning. Subscribing to this podcast on your favorite podcast app would also be cool.

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