In this special episode, which was featured as a paper at the Mercian Collaboration 2021 Conference: Adaptation and Growth in Times of Adversity, we take a look at academic/educational podcasting - as illustrated through the experiences of the Exchanges Discourse.
The episode spotlights the podcast's relatively recent genesis and subsequent evolution. Alongside this, the practical, technological and production processes are showcased, combined with reflections on elements such as show formats, guest management and publicising. Through revisiting the podcast’s trials, tribulations and triumphs, the episode also highlights routes to overcoming some of the challenges which were encountered. Moreover, the crucial value derived from embracing an ‘authentic and de-marketised’ discourse within your audio content will be stressed throughout.
Consequently, listeners may be inspired and informed to explore how their own library services could be actively, effectively and engagingly promoted through audio content to reach new audiences.
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