Cover art for podcast The Entertainment Engine

The Entertainment Engine

63 EpisodesProduced by Peter Moore and BeX GregoryWebsite

The Entertainment Engine weekly podcast series has been created by Seamless Entertainment to provide helpful tips on navigating the entertainment industry across Music, Film, and TV. We have informal chats, providing in-depth knowledge, advice, and professional experience. We're joined by leading in… read more

10 Strategies To Promote your podcast. Part 1.

Here’s a list of podcast promotion strategies for you to try and promote your show...

The “Entertainment Engine” podcast is just launching its first-ever podcast, so we decided to go to work, researching the best tips and strategies for getting a podcast seen by lots of people, downloaded as many times as we could, and hopefully listed on iTunes’, Spotify and Google list respectively.

How do people promote podcasts? Well, we haven’t promoted a podcast before until now!

Here’s what we found out and all that we’re very excited to do, below are the first 5 strategies/tips to promote your podcast the next blog will show the next 5 ideas for podcast promotion.


iTunes is responsible for as much as 70% of a podcast’s listens and downloads.

There are more than; 850,000 active podcasts, 30 million episodes, 100 languages.



1. Leverage your guest’s audience…

Make it easy for guests to share by creating snippets and quote images.

We think it should be easy for guests to share and promote their podcast episode(s).

One idea is to send them a note on the day their podcast goes live and include a series of shareable media, example:

Images, Pullouts, Links.

Treat a podcast promotion like you would content promotion. Here are the specifics from the Growth Hackers thread:

Quality > QuantitySolve a problem Provide actionable insight Hustle just as hard to distribute your podcast as you did to create it



2- Promote your podcast on all social media in many different ways…

You can share rich media with, soundbites, video, images, teasers, — anything you can think of to promote your podcast to your potential audience

In the beginning, share an update when theepisodegoes live.

Some ideas:

Pin your episode tweet or Facebook post, featuring the iTunes URL.

Create quote images in Canva.

Share these as standalone social updates with a link to iTunes.

Create 10/15-second soundbite clips. Upload to Soundcloud and share on social media platforms.

Tease the next episode 24 hours.

Reshare the podcast episode multiple times — across many platforms…



3. Release at least (3) episodes on your launch day…

Publish 3 to 5 episodes when you first launch your podcast.

From the research out there, the very minimum number of episodes to have at launch is three (3). In general, the more the better.

We have (3)shows completed before we launch our podcast, with a further two episodes planned for the following week.


1- Record and release several podcasts on launch day (3–5)

2- Build your audience before launching if you can (not easy)



4. Convert the audio to a YouTube video…

One thing we would like to do with the podcast is to repurpose it in as many ways as possible.

Some companies do cool things, mixing live video (on Facebook and Periscope) with the live podcast interview, now that's interesting.

We are very keen to add every episode of the podcast to our YouTube channel.

With a YouTube version, you can receive a handful of benefits:

Video to share on social media

Closed captioning and transcripts automatically from YouTube (great for accessibility if you’re not going to transcribe)

SEO benefits



5. Submit your podcast to podcatchers and aggregators

Podcatchers — a pretty cool name? — are simply apps that play podcasts.

The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone, you know what I mean…

Beyond the iOS podcatcher, there are many other apps that collect and play podcasts, and there are a host of websites that feature new podcasts and assist with the discovery of new shows.


Here’s a list of 10 of the more popular podcatchers:

  1. Apple podcast
  2. Spotify
  3. Google podcast
  4. Overcast
  5. Radio public
  6. TuneIn
  7. Breaker
  8. Castro
  9. Pocket Casts
  10. Blubrry



Above are just a few points on how to promote your podcast, the next blog will be sharing some more interesting ways to share your podcast to the community.

We are ready to launch the “Entertainment Engine” podcast, so hopefully, some of the above points will help us too.

Good luck with your podcast show and let us all keep pushing the boundaries …


Pete Moore

Listen to The Entertainment Engine

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
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Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
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Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
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Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
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Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens