Shannon Kelly is UX designer & CRO strategist with 15+ years of experience working on the web. From working in e-commerce, email advertising, digital marketing agencies and more, she’s gained insights working with companies, big and small, on how to optimize their lead gen marketing funnels, while keeping UX top of mind.
This conversation was a crash course in form optimization, which is a topic that is very overlooked.
-How to optimize your checkout form to get more conversions
-Common mistakes people do with their pop-ups
-Optimizing your forms for mobile vs optimizing for desktop
-The difference between a good looking funnel to a funnel that works
and much more…
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