Cover art for podcast The EcomXFactor Podcast: Ecommerce, Funnels & CRO

The EcomXFactor Podcast: Ecommerce, Funnels & CRO

101 EpisodesProduced by Yaron BeenWebsite

Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store?Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos?Do you want to learn how to boost your productivity and efficiently run an online busin… read more


Effective Copywriting Tips and How Tos | Paige Poutiainen & Yaron Been - 7

Buckle up for a new exciting episode of the EcomXFactor Podcast, the one and only podcast made to bring you the best and most updated Digital Marketing hacks and tips! 

Today, Yaron is interviewing Paige Poutiainen - Founder of The Impact Copywriter.

Paige helps thriving businesses sell more of their products through the help of sales funnels and conversion copywriting.

In this episode, Yaron and Paige talked about effective copywriting, customer motivations, the common misconceptions about copywriting, proven persuasion frameworks, and why copywriting is really not just about writing.

Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts - we’re available on all major podcasting apps too! Oh, and tell your friends as well. Help us spread the word.

Check out our Blog and Youtube page for more awesome content.

If you have any questions, please email Let us know what you wanna hear next on the EcomXFactor Podcast.


Guest contact details:


The Impact Copywriter:

The Sales Funnel Shop:


FB Page:



Show Bullets:

  • (00:02:22) Paige’s copywriting journey and background story
  • (00:04:56) Why is writing only a small part of copywriting?
  • (00:05:11) Paige explains why customer research is important to understand why people buy
  • (00:07:03) Using customer product reviews to your advantage
  • (00:11:20) What’s next once you start writing and some common mistakes people make when they’re writing?
  • (00:13:03) Proven Persuasion Frameworks (PAS and AIDA)
  • (00:14:42) Is the copywriting process the same across different types of assets like ads, sales pages or emails? 
  • (00:18:15) Any really good resources or mentors that you have followed recently?
  • (00:19:27) What favorite quote do you live by? Any special habits you do in order to get motivated? 
  • (00:21:33) Any books you’d like to recommend? 
  • (00:24:01) Paige’s contact details


Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The EcomXFactor Podcast: Ecommerce, Funnels & CRO


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens