Cover art for podcast The Early Stage Podcast

The Early Stage Podcast

42 EpisodesProduced by John ValentineWebsite

The Early Stage Podcast is devoted to interviewing top entrepreneurs at the Seed and Series A stages of their startups. This project is a deep dive into the initial challenges and breakthroughs driven innovators endure as they build their MVP, launch, raise funding, grow their teams, and find produc… read more

34:15

Night Shift Brewing - Michael Oxton, Co-Founder

Have you ever tried to brew beer in one of those cheap Mr. Beer plastic barrels? How did the batch turn out? Michael Oxton, Co-Founder of Night Shift Brewing out of Everett, MA, started his foray into the beer world in exactly the same manner. For the record, his first batch turned out horrible -- it tasted like rotten cider!

Michael and his fellow conspirators wouldn't be deterred, and soon their house was overrun with beer-making equipment and hundreds of friends more than willing to taste test the beer at one of their many house parties.

With $100,000 in friends and family money, they opened their first brewery and sold 200 barrels in the first year, then 700 the year after, then 1,500, 4,000, 10,000, and 20,000 in 2017. Night Shift Brewing was officially a runaway hit, with lines continually out the door of their new Everett Brewery and legions of loyal Night Shifters saddling up to the bar to test out their latest concoctions. Boston Magazine even named them the best craft brewery in Boston for 2017.

With production maxed out at their brewery, they added a RI-based contract brewer Isle Brewer's Guild to help meet demand from Massachusetts liquor stores and bars. The sky is the limit for this trio of co-founders and their growing team, but under the facade of automatic success was a ton of hard work and navigating a number of life-or-death challenges.

No doubt, Michael and his team will face new hardships as they push themselves to innovation on their model. First, the brewery. Now, a craft beer distribution company. What will they dive into next?

I had so much fun interviewing Michael at their Chelsea, MA, distribution center last week, and I know you'll enjoy the conversation as well.

Listen to The Early Stage Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
http://feeds.soundcloud.com/users/soundcloud:users:46898188/sounds.rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens