Did you ever wonder why some ghostwriters take on ghostwriting work in the first place? I present a few reasons why I ghostwrite and what the differences are between a ghostwriter and a freelance writer.
Have you been invited to appear on a talk radio show? Radio spots can be valuable publicity/PR opportunities for thought leaders. If you've been …
When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all …
A common question I get from a lot of prospects is "how do we work with you?" or "what's your process?" or "what's the process of working with a ghostwriter (or freelance writer)? In this video I wanted to provide some …
What is thought leadership? How does it differ from content marketing? The answer in five minutes.
One of the main advantages of inbound marketing as opposed to outbound approaches is that the value of your content assets increases over time. In PR terms, a lot of the activity that we engage in is outbound - like …
In this webinar, thought leadership specialist Daniel Rosehill, founder of DSR Ghostwriting, will demystify thought leadership, explain what it is, why it’s different than content marketing, and how you can use both to …
Writing briefs are sets of written instructions that help direct freelance writers towards creating the best possible piece of writing for your needs.
In episode 14 of the DSR Ghostwriting podcast, thought leadership …
Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive …
How much does freelancing writing cost? Is it better to hire a freelance writer who charges by the word, by the hour, or per finished project? I explain the pros and cons of each from both the writer's perspective and …
In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the …
In this episode, technology writer and reviewer Daniel Rosehill takes a look at what thought leadership is — and what it is not. Is thought …
Some key takeaways from Edelman and LinkedIn's B2B Thought Leadership Impact Study. TL;DR: decision-makers are receptive to valuable thought leadership content, it can realise commercial and reputational benefits for …
A follow up to my recent Medium post. What can ghostwriters help you with? What can they not? Is ghostwriting ethical? Your questions answered.
In this episode I discuss sales prospecting tools, including Klenty and Woodpecker, and explain how they differ from CRMs. Also covered: GDPR and …
The 3-2-1 rule of backups and some strategies to protect your local and cloud storage
Email is a vital tool in the arsenal of a freelancer or small business owner!
Here are some useful things you might need to know about it if you're …
KPI dashboards aren't just for big businesses or call centers with hundreds of staring eyes.
I explain what they are and why you should take the time …
What are Customer Relationship Management (CRM) tools and why might you need one for your freelancing operation or small business?
I discuss:
Are you a freelancer or small business owner that needs to set up shop online? I outline the various web hosting options currently at your disposal, …
Living next to a construction site for ten months has made me think a lot about noise pollution and the role it plays in our work lives. After …
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