Cover art for podcast The DevRelX Podcast (ex Under the Hood of Developer Marketing)

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

51 EpisodesProduced by SlashDataWebsite

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying clos… read more

44:45

Developer Marketing does not exist with Adam Duvander

I know what you are thinking: what kind of a question is that?

Especially after 30 podcast episodes under that title!

You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series.

The question is inspired by today's guest Adam Duvander., who makes a valid argument:

What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point.

Adam Duvander joined us and we discussed:

  • Developer marketing
  • Why developer marketing is not marketing and what he loves most about it
  • His biggest challenge
  • Designing a developer marketing strategy
  • Content
  • Community
  • Events 

And more!

Listen to this episode to better understand developer marketing.

Let’s talk Data

This is the graph we discuss with Adam: How developer program leaders segment their audience

Adam Duvander helps developers be productive and creative. Call it "developer marketing" if you must, he works with the best developer-focused companies through his consulting practice. He has held full-time roles at API juggernauts Zapier, SendGrid, and ProgrammableWeb (where he served as the first editor). Before that, he wrote the book on map scripting and covered developer topics for Wired.

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