Cover art for podcast The DevRelX Podcast (ex Under the Hood of Developer Marketing)

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

51 EpisodesProduced by SlashDataWebsite

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying clos… read more

38:51

Producing valuable content for developers with Martin Gontovnikas

Trick question of the week:
Is developer marketing the dark side?

Looks like we will be continuing for a second week with parallels that could make Freakonomics fans jealous.

In our latest episode, we discuss the value of content. Marketing, by default, involves selling (aka the dark side) but there are more ways to go than aggressive tactics or excessive spending on paid ads. Try content for example. By producing high-quality content, you can stand out as a thought-leader in your area. And this will bring more high-quality leads than any ad.

Up to what point? Up to the point that content accounts for 95% of your company's revenue. At least that is what happened to Martin Gontovnikas.  
Should dev marketing people be developers?
A favourite question in the field. Martin says yes, but if they don't, they should spend some time with the product teams to get a better understanding of the product.

Another great episode in Season 2, full of useful....well, content!

Martin Gontovnikas is the VP of Marketing and Product at Auth0. He is a software engineer that now works in Marketing. Yes, you heard right. He found a way to combine his two passions and apply his engineering thinking model to marketing.

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