The DevRelX Podcast (ex Under the Hood of Developer Marketing)

Theme of the week:

How will Web3 affect DevRel?

In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, …

Theme of the week:

How do you give developers what they need?

In this special episode, we're joined by two guests:

• Gary Gonzalez, Managing Director at …

Have your say on the Developer Program Leaders survey here!

Theme of the week:

How do you start building your DevRel strategy?

In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk …

Theme of the week:

Is DevRel a cost centre?

In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value.

Together …

Theme of the week:

How do you balance being between developers and your company?

The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the …

This is an announcement on why we changed our name, but not the essence of this podcast.

Join the community at https://www.devrelx.com/community

Theme of the week

Do VCs care for developer education?

With more and more software-driven and developer-focused startups and companies popping up, it's …

Theme of the week

"How do you create content developers love?"

Content marketing is a key tool marketers use to increase the awareness of their …

Theme of the week:

Defining success & metrics 

Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with …

Tell us what you think of this podcast series: https://devecon.typeform.com/to/Q9WqxzJN

Join the community: https://www.devrelx.com/community

Theme of the week:

How important is the positioning of your product or OSS project?

Ask any marketer and they will tell you positioning is K-E-Y.

Sure, that is true for consumer or B2B products and services. Is it that …

Theme of the week:

Developer-led business growth

Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips …

Theme of the week:

Should community managers know how to babysit?

Community management sometimes feels a lot like babysitting to Alex Angel.

She is the …

Theme of the week:

Which characteristics or traits developer advocates need to have?

What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer …

I know what you are thinking: what kind of a question is that?

Especially after 30 podcast episodes under that title!

You are right. Developer marketing does exist and is in fact the great challenge and mystery we are …

Theme of the week:

DevRel tactics vs strategy

Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best …

You probably guessed today's theme: Events

Speaking of events, the Future Developer Summit will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass here or grab your Though …

Theme of the week:

How integral is "community" in Developer Relations?

Happy New Year! This is our first episode for 2021 and we are joined by a great …

Theme of the week:

Why and how can the API community be more inclusive?

Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have …

Trick question of the week:

DevOps or not?

Today's Under the Hood of Developer Marketing podcast episode is called “DevOps or not?”.

And, who is more suited to talk about it than the leaders in the field? This episode is …

Theme of the week:

Let's listen to the pros talk Open Source!

Today's episode is about Open Source.

And who is better to talk about it than an industry all-star panel!

This episode is part of our MasterTips series, which …

Today we're sharing a very special episode, a bit different from our usual format.

On September 29 & 30, the Future Developer Summit – a traditionally exclusive event – opened its virtual doors to the DevRel …

Trick question of the week:

Why do banks need developer ecosystems? Do they treat them in the same way as Tech companies do? 

Developer ecosystems are in the core of companies and organisations focused around leading …

Trick question of the week:

Should we spend less time trying to define developer relations and more connecting one on one?

 Yes. It’s time. Season 3 is …

Trick questions of the week:

Do you understand developer ecosystems?

This is the starting point: understanding your developer audience, their needs and preferences and segmenting them to boost your marketing activities …

Trick question of the week:

What is the API mindset and skillset?

APIs are used widely in tools most of us use daily. What is this API mindset though …

Trick question of the week:

Why does Developer Relations need cheerleaders? 

It’s been a long time since the trick question was really impossible to answer. Or not at all impossible if you listen to the latest episode.

One …

Trick question of the week:

Why is Developer Experience so important?

For starters, let’s look to the old saying that “first impressions matter”. …

Trick question of the week:

What’s in the future of developer relations, especially after covid-19?

 The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations?

Events, the …

Trick questions of the week:

How do you start building a developer program from zero?

Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale …

 Trick question of the week:

How are developer relations different from developer advocates?

The role of the liaison between the company and the …

Trick question of the week:
Why is it important for your product/service to engage with developers?

📢But first, an announcement.
This podcast has a new home: DevRelx.
DevRelx is a hub for developer marketing and …

Trick question of the week:
How do you go about speaking at tech conferences?

Speaking in conferences is an integral part of DevRel.

Why?

Because …

Trick question of the week:
Is the funnel, AAARRRP or Orbit the best framework for your metrics?

This week, we're back to discussing metrics. Always …

Trick question of the week:
Why should you invest in a community and how can you empower your community?

That's a difficult one, unless you look at …

Trick question of the week:
How can you lead a healthy community when you are not feeling healthy?

Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel.
Why?
Because of our empathy. According …

Happy New Year!

Trick question of the week:
How different is practising developer marketing at a startup vs at one of the world’s largest companies?

For our guest in this episode, it’s like moving to another country. …

Trick question of the week:
Is developer marketing the dark side?

Looks like we will be continuing for a second week with parallels that could make …

Trick question of the week:

What does developer marketing have in common with Star Trek Borgs?

Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer …

What is the DevRelX podcast?

Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.

DevRel? …

Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons.

He talks about the benefits of running a hackathon, the …

Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised.

In this episode, Arabella David joins us to discuss how developer advocacy can become more …

Remember the popular saying "can't see the forest for the trees"?
Today we're looking at the tree. Assume your dev community is the forest. You know …

Developers don't care that you know until they know that you care.

Jeremy Meiss, Director of Community for Solace, joined us to talk about developer …

Are forums dead? Adrian Speyer from Vanilla Forums thinks not.

He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product.

What are the benefits of building your …

Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events.  From meetups to global events, we talk about the challenges and what an …

Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019. 

Our book "Developer …