Cover art for podcast The DevRelX Podcast (ex Under the Hood of Developer Marketing)

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

47 EpisodesProduced by SlashDataWebsite

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying clos… read more

47 Episodes | 2019 - 2022

DevRel in Web3 with Rex St John

May 10th, 2022


Theme of the week:

How will Web3 affect DevRel?

In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, …

Developer Marketing Strategy with Gary Gonzalez & Moschoula Kramvousanou

April 20th, 2022


Theme of the week:

How do you give developers what they need?

In this special episode, we're joined by two guests:

  • Gary Gonzalez, Managing Director at …

Building DevRel Strategy with Sean Falconer

April 5th, 2022


Have your say on the Developer Program Leaders survey here!

Theme of the week:

How do you start building your DevRel strategy?

In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk …

DevRel is a cost center, yet essential with Michael Heap

March 24th, 2022


Theme of the week:

Is DevRel a cost centre?

In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value.

Together …

Between the developers and the business with Vera Tiago

March 2nd, 2022


Theme of the week:

How do you balance being between developers and your company?

The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the …


February 16th, 2022


This is an announcement on why we changed our name, but not the essence of this podcast.

Join the community at

Developer Education & Enablement with Shannon Bradshaw & Nate Aune

December 13th, 2021


Theme of the week

Do VCs care for developer education?

With more and more software-driven and developer-focused startups and companies popping up, it's …

Content for developers with Raphael Mun

December 1st, 2021


Theme of the week

"How do you create content developers love?"

Content marketing is a key tool marketers use to increase the awareness of their …

MasterTips: Defining Success & Metrics in DevRel

October 19th, 2021


Theme of the week:

Defining success & metrics 

Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with …

Positioning your product with Emily Omier

July 8th, 2021


Theme of the week:

How important is the positioning of your product or OSS project?

Ask any marketer and they will tell you positioning is K-E-Y.

Sure, that is true for consumer or B2B products and services. Is it that …

MasterTips: Developer-led growth

June 24th, 2021


Theme of the week:

Developer-led business growth

Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips …

Community Management with Alex Angel

May 13th, 2021


Theme of the week:

Should community managers know how to babysit?

Community management sometimes feels a lot like babysitting to Alex Angel.

She is the …

Developer Advocates with Anna Tsolakou

April 29th, 2021


Theme of the week:

Which characteristics or traits developer advocates need to have?

What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer …

Developer Marketing does not exist with Adam Duvander

April 8th, 2021


I know what you are thinking: what kind of a question is that?

Especially after 30 podcast episodes under that title!

You are right. Developer marketing does exist and is in fact the great challenge and mystery we are …

MasterTips: From tactics to strategy

March 24th, 2021


Theme of the week:

DevRel tactics vs strategy

Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best …

The goals and future of developer events with Jana Boruta

February 18th, 2021


You probably guessed today's theme: Events

Speaking of events, the Future Developer Summit will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass here or grab your Though …

Meeting developers where they are: DevRel and Community with Leandro Margulis

January 28th, 2021


Theme of the week:

How integral is "community" in Developer Relations?

Happy New Year! This is our first episode for 2021 and we are joined by a great …

How the API community can be more inclusive with Claire Barrett

December 3rd, 2020


Theme of the week:

Why and how can the API community be more inclusive?

Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have …

MasterTips: DevOps panel with Nicole Forsgren, Kelsey Hightower and Greg Wilson

November 19th, 2020


Trick question of the week:

DevOps or not?

Today's Under the Hood of Developer Marketing podcast episode is called “DevOps or not?”.

And, who is more suited to talk about it than the leaders in the field? This episode is …

MasterTips: Open Source panel with Chris DiBona, Stormy Peters, Nithya Ruff and Sam Ramji

November 5th, 2020


Theme of the week:

Let's listen to the pros talk Open Source!

Today's episode is about Open Source.

And who is better to talk about it than an industry all-star panel!

This episode is part of our MasterTips series, which …

MasterTips: Step up your DevRel Game with Katherine Miller, Leandro Margulis and Pablo Fraile

October 8th, 2020


Today we're sharing a very special episode, a bit different from our usual format.

On September 29 & 30, the Future Developer Summit – a traditionally exclusive event – opened its virtual doors to the DevRel …

Banking Developer Relations with Andrea Trasatti

September 24th, 2020


Trick question of the week:

Why do banks need developer ecosystems? Do they treat them in the same way as Tech companies do? 

Developer ecosystems are in the core of companies and organisations focused around leading …

Insights from 20 years in Developer Relations with Jeff Sandquist

September 10th, 2020


Trick question of the week:

Should we spend less time trying to define developer relations and more connecting one on one?

 Yes. It’s time. Season 3 is …

Understand developer ecosystems with Christina Voskoglou

July 9th, 2020


Trick questions of the week:

Do you understand developer ecosystems?

This is the starting point: understanding your developer audience, their needs and preferences and segmenting them to boost your marketing activities …

API mindset and skillset with Mehdi Medjaoui

June 25th, 2020


Trick question of the week:

What is the API mindset and skillset?


APIs are used widely in tools most of us use daily. What is this API mindset though …

DevRel needs cheerleaders and effective virtual events with Jessica West

June 11th, 2020


Trick question of the week:

Why does Developer Relations need cheerleaders? 

It’s been a long time since the trick question was really impossible to answer. Or not at all impossible if you listen to the latest episode.

One …

Why Developer Experience (DX) is key - with Ian Jennings

May 28th, 2020


Trick question of the week:

Why is Developer Experience so important?

For starters, let’s look to the old saying that “first impressions matter”. …

Developer relations in the post-COVID era with Patrick McFadin

May 12th, 2020


Trick question of the week:

What’s in the future of developer relations, especially after covid-19?

 The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations?

Events, the …

Building a Developer Program from scratch with Luke Kilpatrick

April 30th, 2020


Trick questions of the week:

How do you start building a developer program from zero?

Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale …

What makes a good developer advocate with Chris Riley

April 16th, 2020


 Trick question of the week:

How are developer relations different from developer advocates?

The role of the liaison between the company and the …

Engaging developers and working with agencies with Mike Pegg

April 2nd, 2020


Trick question of the week:
Why is it important for your product/service to engage with developers?

📢But first, an announcement.
This podcast has a new home: DevRelx.
DevRelx is a hub for developer marketing and …

How to speak at tech conferences with Karl Hughes

March 12th, 2020


Trick question of the week:
How do you go about speaking at tech conferences?

Speaking in conferences is an integral part of DevRel.


Because …

DevRel Metrics: Funnel and Orbit with Josh Dzielak

February 27th, 2020


Trick question of the week:
Is the funnel, AAARRRP or Orbit the best framework for your metrics?

This week, we're back to discussing metrics. Always …

Empowered Communities with Jono Bacon

February 13th, 2020


Trick question of the week:
Why should you invest in a community and how can you empower your community?

That's a difficult one, unless you look at …

Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons

January 30th, 2020


Trick question of the week:
How can you lead a healthy community when you are not feeling healthy?

Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel.
Because of our empathy. According …

Moving from startups to global companies with Max Katz

January 9th, 2020


Happy New Year!

Trick question of the week:
How different is practising developer marketing at a startup vs at one of the world’s largest companies?

For our guest in this episode, it’s like moving to another country. …

Producing valuable content for developers with Martin Gontovnikas

December 13th, 2019


Trick question of the week:
Is developer marketing the dark side?

Looks like we will be continuing for a second week with parallels that could make …

Helping developers grow with Jesse Davis

November 19th, 2019


Trick question of the week:

What does developer marketing have in common with Star Trek Borgs?

Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer …


November 5th, 2019


What is the DevRelX podcast?

Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.

DevRel? …

Why to run or NOT run a hackathon with Shaharris

October 30th, 2019


Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons.

He talks about the benefits of running a hackathon, the …

Inclusion and diversity to build developers of tomorrow with Arabella David.

May 23rd, 2019


Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised.

In this episode, Arabella David joins us to discuss how developer advocacy can become more …

Metrics and competitive advantage with Adam FitzGerald

May 9th, 2019


Remember the popular saying "can't see the forest for the trees"?
Today we're looking at the tree. Assume your dev community is the forest. You know …

Engaging developers with Jeremy Meiss

April 23rd, 2019


Developers don't care that you know until they know that you care.

Jeremy Meiss, Director of Community for Solace, joined us to talk about developer …

Developer Communities and Forums with Adrian Speyer

April 3rd, 2019


Are forums dead? Adrian Speyer from Vanilla Forums thinks not.

He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product.

What are the benefits of building your …

Developer Events with Katherine Miller

March 27th, 2019


Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events.  From meetups to global events, we talk about the challenges and what an …

Developer Relations with Mary Thengvall

March 14th, 2019


Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019. 

Our book "Developer …

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