Cover art for podcast The Defiant Business Podcast

The Defiant Business Podcast

56 EpisodesProduced by Ruthie BowlesWebsite

A business podcast produced by Defy The Status Quo for forward-thinking businesses looking to defy the status quo of mediocre customer experiences, barely surviving businesses, and haphazard business development. We'll explore:Best marketing and sales practicesImproving business processesAttracting … read more

56 Episodes | 2019

Ep. 26: What Business Are You In?

September 18th, 2019


What business are you in? What industry are you in? With all of the disruption and innovation going on in practically every industry, you can't afford not to closely examine your answer to these questions. Marketing …

Ep. 25: Content Marketing For Your Business Events

September 17th, 2019


You've posted on social media about your next business event, but no one is registering. Why isn't your content working? Well you can't do it haphazardly. You need a plan. Here, I list out some recommendations for …

Ep. 24: Attention Spans Decreasing or Something Else?

September 16th, 2019


We've all heard it before "the human attention span is only 8 seconds long." That's why you have to snag their interest with a great headline, blah, blah, blah. But what if it isn't our attention spans? What if it's …

Ep. 23: Don't Make the French Digital Tax Mistake in Your Biz

September 13th, 2019


What does the French digital tax have to do with your business? Maybe nothing, but the thought process behind the decision is definitely a mental …

Ep. 22: Secondary Customers, Are You Taking Care of Them?

September 12th, 2019


Are you taking care of your secondary customers? That may not be a question you're ready to answer just yet. Who are your secondary customers, and …

Ep. 21: "New Media and DIY PR" with Jennifer McGinley

September 11th, 2019


You don't want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how small businesses and start ups can DIY …

Ep. 20: The Big Mistake You're Making in Your Podcast Guest Pitches

September 10th, 2019


Now that I have a podcast, I've received some pretty lackluster requests to be a guest. What makes them so lackluster? What makes any marketing lackluster? This innate drive to talk about ourselves. That's not what …

Ep. 19: Under the Microscope: XM Phone Cleanse

September 9th, 2019


All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase their brand …

Ep. 18: Where Have All of the Great Clients Gone?

September 6th, 2019


Where have all of the great clients gone? It's a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it's not natural. Sometimes, we've done it to …

Ep. 17: Can You Believe These Marketing Gaffes?

September 5th, 2019


Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing missteps. How do big companies make these sorts of mistakes though? I can only think of 4 really good …

Ep. 16: "12 Months of Public Relations - Credibility and Relationships" with Jennifer McGinley

September 4th, 2019


Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic …

Ep. 15: Marketing Deception - Bad Marketers Vs. The Rebellion

September 3rd, 2019


How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have you engaged in …

Ep. 14: Under The Microscope: IBM's Content Cantina

August 30th, 2019


I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll take a look at a company's marketing campaign and talk …

Ep. 13: Why You Should Read Simon Sinek's Start With Why

August 29th, 2019


I promise, this is the last episode about your company's ideology. I couldn't really conclude it without recommending this business book to you. When …

Ep. 12: Defining Your Company's Core Ideology: Discovery

August 28th, 2019


Your ideology is made up of your business' values and purpose. But you can't create it. It's a journey of discovery. Once you've begun this journey …

"6 Months with Your PR Pro. What Now?" with Jennifer McGinley

August 27th, 2019


This is part three of my interview with Jennifer McGinley, CEO of JLM Strategic Communications. In today's episode, we talk about what you should …

Ep. 10: Defining Your Company Ideology: Purpose

August 26th, 2019


Goals, strategies, and tactics all change, but your purpose should stay the same. Today we're going over the second part of your company ideology, …

Ep. 9: Defining Your Company Ideology: Values

August 23rd, 2019


Your company's core ideology is your business' identity. Strip away the business goals, strategies, methodologies, and more, and this is what's left. …

Ep. 8: Building Your Company Credibility

August 22nd, 2019


Credibility is often underestimated. But it can help you start conversations on a positive note. Credibility helps dispel some of our natural distrust when we deal with new business partners. Your company's credibility …

Ep. 7: Knowing Your Offering's Business Value

August 21st, 2019


It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people care about. They may know they need …

Ep. 6: "How Do You Start Working with a PR Professional?" with Jennifer McGinley

August 20th, 2019


How do you start working with a PR professional? We're continuing on with Jennifer McGinley's, CEO of JLM Strategic Communications, interview. In today's episode, she tells us what to expect when you first start working …

Ep. 5: The Value of Content

August 19th, 2019


Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first if you want to create high-value content that generates serious ROI for your …

Ep. 4: Why You Get So Many No's

August 16th, 2019


If you're a service or consulting firm, you're going to get more no's than yes's. So that's not really the problem. The problem is how long it takes …

Ep. 3: Outsource Content for Better Performance

August 15th, 2019


Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or try to tie your content to business …

Ep. 2: Where to Find Content Ideas

August 14th, 2019


Sometimes, you'll feel inspired and all of the content ideas will come to you. Other times, you can't think of a single thing to write about or make a video out of. Where can you find content ideas when you feel like …

S2, Ep. 1: What is Public Relations?, with Jennifer McGinley

August 13th, 2019


For Season 2's premiere, I had the honor of interviewing the wonderful Jennifer McGinley, CEO of JLM Strategic Communications and PR Professional. …

Ep. 30: Appealing to Event Sponsors

July 29th, 2019


Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What can you offer the sponsor in …

Ep. 29: Using UGC in Your Content Marketing

July 26th, 2019


Concluding the series we started yesterday, User Generated Content is an incredibly valuable resource that you should incorporate into your strategy. …

Ep. 28: What is User Generated Content?

July 25th, 2019


What is user generated content (UGC)? User generated content comes as text, photo, or video content from your clients or customers. The kind you …

Ep. 27: Yes, You Can Grow Too Fast

July 24th, 2019


I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a product-based or service-based business. Here's what you need to …

Ep. 26: Hourly Fees: Bad for You, Bad for Your Clients

July 23rd, 2019


I figured out early on in my business growth that hourly fees are not my friend. Hourly rates tie your services to your hours, something that can be itemized. But your value goes well beyond just those hours. 

This is …

Ep. 25: The Two Types of Outsourcing

July 22nd, 2019


When we use the term "outsourcing", people typically only think of one kind. There are in fact two (at least)! 

In today's podcast episode, we're going to go over the two types of outsourcing, and why one is so much …

Ep. 24: How to Handle Slow Periods

July 19th, 2019


Unless you're an enterprise level company, you're probably expecting to experience slow periods. Besides the dip in revenue, you're also just dreading it in general. Slow periods attack a business owner's confidence. 

Ep. 23: The Importance of Content Variety

July 18th, 2019


Why should you worry about content variety on your website? Well, first of all, people don't want to see the same stuff over and over. But certain …

Ep. 22: Ranking #1 on Google Isn't as Important Anymore

July 17th, 2019


Yes, I hate to tell you, but ranking #1 on Google isn't as important as it used to be. Don't get me wrong, I think dedicated businesses can get there for many keywords. However, there are a lot of other considerations …

Ep. 21: Case Studies: More Than Just A Testimonial

July 16th, 2019


You need to put your client or customers' success front and center. How do you do that? With an awesome case study that shows how your product or service helped improve their business or life. 

What is a case study …

Ep. 20: Top 3 SEO Ranking Factors

July 15th, 2019


SEO. Search Engine Optimization. It's been a buzzword for a long time. If you're going to run a successful blog for your business as part of your …

Ep. 19: Customer's in Control. How Do You Market?

July 12th, 2019


When your customers or clients are in control, how are you supposed to market? Are you still using archaic methods that people have become blind to? …

Ep. 18: Optimal Morning Routine

July 11th, 2019


Do you really have to get up before the sun to have a great morning routine? No! In today's episode, I'll tell you the real key. 

I asked my network which activities were critical to their morning routines, and wow, the …

Ep. 17: Types of People at Networking Events

July 10th, 2019


People often bemoan networking events. There are coaches who's entire premise is "never go to another marketing event again!" So what makes me bring it up? We all know that in person interactions are more effective that …

Ep. 16: Missing Client/Customer Connections?

July 9th, 2019


Business is getting crowded, which means you have to look for meaningful ways to stand out. You should always be looking for opportunities to create …

Ep. 15: Pitching Tips from Startup Grind Baltimore's Aaron Hsu

July 8th, 2019


I attended an event organized by Startup Grind Baltimore. The topic was pitching competitions, and I learned so much. Aaron talked to us about the differences between the pitching competitions you'll likely come across …

Ep. 14: Free Keyword Research Tools, Yay or Nay?

July 5th, 2019


Some people say that you shouldn't use free keyword research tools. I have a different opinion though. I explain in today's podcast why this view …

Ep. 13: Marketing Your Blog for More Business

July 3rd, 2019


Okay, so you're sold on using a blog to attract more business. How do you go about marketing it? In today's episode, I focus on one technique out of …

Ep. 12: How Much Should I Pay Freelancers?

July 2nd, 2019


If you're outsourcing any work, how much you should pay freelancers probably enters your mind a lot. As someone who takes on outsourced work (I'm a …

Ep. 11: Your Business Needs Your Belief

July 1st, 2019


It seems a bit woowoo, but your business will not succeed if you don't believe in it. In this podcast episode, I reference how Think and Grow Rich altered my perception of my successes and failures. 

Sometimes, I didn't …

Ep. 10: Content Repurposing

June 28th, 2019


Gary Vaynerchuck recently shared his 86 slide content repurposing slidedeck. I thought it would be great to see what a lower scale version of this …

Ep. 9: Content Writing: For Search Engines or Humans?

June 27th, 2019


Do you write for search engines or people? A lot of people are vocally in support of the latter. But I don't think there is a difference. You have to remember that your priority is always the people. Specifically the …

Ep. 8: Try Consistency Instead of Quitting

June 26th, 2019


When you quit something, what has been the usual reason? 

Lack of ROI?

Need to spend your time elsewhere? 

..... what other reason? 

In this episode, I talk about what consistency instead of quitting can do for you. 

Ep. 7: The Employee Mindset is Bringing Down Your Business

June 25th, 2019


We were discussing the "employee mindset" during one of the networking meetings I go to, and it struck me as something many of us struggle with at various points in our entrepreneur development. It's a real struggle for …

Ep. 6: Why You Should Read Profit First

June 24th, 2019


The book Profit First is by Michael Michalowicz is a great book that I used to transform my business money management at the start of the year. I recommend it to everyone. 

It will change the way you view your business …

Ep. 5: LinkedIn for Your Business

June 21st, 2019


Have you heard that LinkedIn is another platform you should be looking for leads on? Hold on now, all of you who have B2C businesses. I'm still …

Ep. 4: The Quick and Dirty on White Papers

June 20th, 2019


Maybe you've heard the term white paper tossed about, but what IS a white paper? Why are companies willing to spend so much on them? 

In today's podcast episode, we explore what white papers are and who they're for. …

Ep. 3: Top Reason Small Businesses Struggle

June 19th, 2019


What's the top reason small businesses struggle? It has a lot to do with inconsistency in the functions you need to perform to develop your business: marketing, sales, and business development. 

When we fail as business …

Ep 2: Crazy Numbers on Conscious Consumerism

June 18th, 2019


No matter the size of your business, you need to pay attention to the conscious consumerism trend sweeping the Millennial and GenZ generations. They know money talks, and they're paying attention to how you spend yours. 

Ep 1: Why Defy The Status Quo?

June 17th, 2019


Why did I name my company Defy The Status Quo? One way or another, it has to do with your business. I was inspired to change my company name to Defy The Status Quo because of you! So many of the large and small …

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