Cover art for podcast The Defiant Business Podcast

The Defiant Business Podcast

96 EpisodesProduced by Ruthie BowlesWebsite

A business podcast produced by Defy The Status Quo for forward-thinking businesses looking to defy the status quo of mediocre customer experiences, barely surviving businesses, and haphazard business development. We'll explore:Best marketing and sales practicesImproving business processesAttracting … read more

96 Episodes | 2019 - 2020

Random Thoughts: The Perfect Intersection of Content Resonance

July 5th, 2020

6:59

Here's another random thoughts episode. I was talking with a friend, and I had a kind of epiphany. What if the perfect content that resonated with your audience didn't just take them into account? 
Hear me out. What if …

Local, State, and Federal Policies and Procedures that Negatively Affect Small Businesses

June 12th, 2020

11:31

In Takia Ross's last episode with me, she tells me the story of how a local policy technicality paired with bad information severely damaged an arm …

Stop Overlooking Us! Understanding and Funding Businesses Owned by Women of Color

June 11th, 2020

13:36

Takia Ross of Accessmatized joins me today as we talk about WHY women of color-owned businesses are so underfunded. Based on her observations, a lot …

Breaking Through the Noise: Marketing During a Pandemic

June 10th, 2020

15:25

Takia Ross of Accessmatized explains how her social media experimentations have created more business for her during quarantine. Never ask which content will generate revenue for you. Instead as what content your …

Not Business as Usual: Accessing Capital and Doing Business Post COVID-19

June 9th, 2020

15:31

I'm speaking with Takia Ross, of Accessmatized, to find out whether or not WOC businesses, which are already grossly underfunded, have something to worry about in the post-COVID-19 world. According to her, we still have …

Makeup As a Business - with Takia Ross

June 8th, 2020

16:08

Join me, Ruthie Bowles, as Takia Ross, owner of Accessmatized, talks about being a businesswoman who happens to be in the beauty industry. As a savvy …

Online vs. In-Person Networking

June 4th, 2020

14:58

In our final episode with Sarah Noel Block of Tiny Marketing, we talk about the future of meetings and in-person events. Sadly, she says she foresees a lot more Zoom meetings in our future. We also talk about how many …

Small Budgets and Automation

June 3rd, 2020

12:24

If you have a small marketing budget, then you want to hear what Sarah Noel Block has to say on making your budget go as far as possible with automation. Leveraging automation in your marketing processes can actually …

Let's Go Digital

June 2nd, 2020

13:14

Sarah Noel Block, the founder of Tiny Marketing, talks to us about integrating digital marketing for the first time into your marketing strategy. If you relied strongly on events and in-person networking, you might be …

Marketing Team Curation With Sarah Noel Block

June 1st, 2020

9:12

We're starting a new series today with the one-and-only Sarah Noel Block! The founder of Tiny Marketing, she either becomes your marketing team or builds one for you. Sarah is a 10+ year marketing veteran, and she has …

Failure and Hustle Culture

May 29th, 2020

11:29

I ask Nettie Owens of Sappari Solutions one of my burning questions in today's episode, "Is it possible to do all of the work and still fail?" When …

Tough on Accountability Without Shaming

May 28th, 2020

12:33

Join us as Nettie Owens of Sappari Solutions explains her process for being tough on accountability while still creating space for her clients to …

Top 3 Visualization Mistakes

May 27th, 2020

10:23

In today's episode, Nettie Owens, founder of Sappari Solutions and Momentum Accountability, shares the top 3 mistakes people make when visualizing. …

Should You Toss Your To-Do List?

May 26th, 2020

11:27

Nettie Owens, founder of Sappari Solutions, says you should toss out your to-do list. Then she gets really specific about what she wants us to do …

From Organizer to Coach with Nettie

May 25th, 2020

13:44

Join us as Nettie Owens, founder of Sappari Solutions, walks us through how she transitioned from residential organizing to business coaching. She …

Random Thoughts: We're not okay, and that's okay!

May 23rd, 2020

3:12

Not all of us are okay right now. And that's fine! You might have good day, but then you have a bad one right after. The episodes preceding this one, …

The Future of the Hypnosis Industry

May 22nd, 2020

12:01

Today we close out Stefanie Booker-Atchison's interview series with a discussion about the future of the hypnosis industry. She talks about the increased interest from the medical community and laypeople and the new …

Give Yourself a Break with Visualization

May 21st, 2020

10:34

Join us today as Stefanie Booker-Atchison of Heartwise Holistics walks us through a short guided visualization that will help you seem bigger than …

Stress: Managing the Unmanageable

May 20th, 2020

12:02

According to Stefanie Booker-Atchison of Heartwise Holistics, you don't manage stress. It's unmanageable. Stress is a part of our human experience. …

Hypnosis for Professional Development

May 19th, 2020

11:55

Join us as Stefanie Booker-Atchison, clinical hypnotherapist and certified life coach from Heartwise Holistics, explains how hypnosis can be used to …

Stefanie for Business Self-Resilience

May 18th, 2020

12:54

Join us for Stefanie's 1st Defiant Business Podcast episode to learn a bit more about resiliency in business and the compelling statistics of work-related stress. Due to the quarantine, Stefanie has had to accelerate …

"AR, VR, and Mixed Reality for Consulting Firms" with Kurt Schneid

February 28th, 2020

8:39

Explore AR, VR, and mixed reality with Kurt Schneid. 

Link to shownotes coming soon: 

This is the final episode of season 3! I hope that you enjoyed this journey through the future of marketing with us!

--- Send in a …

S3E14: How Does Social Media Fit Into Your B2B Marketing Strategy?

February 26th, 2020

16:17

How does social media fit into your B2B marketing strategy? Well, you're going to have to look carefully, because it's not all about LinkedIn …

S3E13: Authority Marketing: Signing More Clients by Promoting Your Expertise

February 25th, 2020

15:28

Authority marketing helps you stand out as a thought leader in your industry. This distinction allows you to sign more clients and charge higher fees.

Link to shownotes: https://defythestatusquo.com/2020/02/20/

S3E12: Why Are IRL Networking Events Becoming More Popular?

February 24th, 2020

9:39

Why are IRL networking events becoming so popular? Our need for social connection is driving these in-person meetups. Take advantage to build your …

"Selfie Videos" with Kurt Schneid

February 20th, 2020

9:11

Like almost everything else, selfie videos have a time and a place. Kurt Schneid, an executive producer at Brand Ready Media, gives us some insight into the phenomenon. 

Link to shownotes:

S3E11: Is a Website Necessary? Think of It's Purpose...

February 19th, 2020

6:19

Is a website necessar for a business? When you consider that not having a website makes people question the legitimacy of your company, then the answer is yes! Take it a step further, and the research shows that your …

S3E10: Should You Still Be Blogging in 2020?

February 18th, 2020

15:32

Is blogging still relevant in 2020? Well, the era of easy blogging has long since past. But we're in the era of sophisticated blogging, which means no, blogging is not dead. 

Link to the shownotes: 

S3E9: Where is SEO Going in 2020?

February 17th, 2020

9:41

Google is going to keep making changes, and if you want to stay on top of (or get to the top of) the SERPs, then you need to pay attention. Hint: same place Google has been trying to get to since the beginning. 

Link to …

"Culture Videos and the Future of Video" with Kurt Schneid

February 14th, 2020

11:06

In today's episode, we talk about the power of culture videos with Kurt Schneid, an executive producer at Brand Ready Media, a video marketing and …

S3E8: Augmented Reality and B2B Marketing

February 13th, 2020

10:12

Think that augmented reality is only for the B2C audience? Think again. Here are some ideas for augmented reality applications in B2B marketing and …

S3E7: Segmentation is Still the Future of Email Marketing

February 12th, 2020

11:10

Audience segmentation is how we move forward with better and more effective email marketing. Start sending emails your audience loves with this tactic!

Link to shownotes: https://defythestatusquo.com/2020/02/12/

“Negative Impacts of Video Marketing” With Kurt Schneid

February 11th, 2020

9:17

We interview Kurt Schneid about all things video marketing. In today's episode, we focus on some of the negative impacts of video marketing on our society. This is part 2 of our 5 part series with Kurt. 


Link to …

S3E6: What's Next for Podcasting?

February 10th, 2020

11:14

In this episode, we look at the growth of podcasting and 3 possible future trends as more companies and individuals make podcasts.

Read the shownotes here: https://defythestatusquo.com/2020/02/10/

"Getting Started With Video Marketing" with Kurt Schneid

February 7th, 2020

10:26

Are you ready to leverage video marketing for your consulting firm? Kurt Scheid tells you how in this interview "Getting Started with Video …

S3E5: B2B Marketing Via Text? Seriously?

February 6th, 2020

10:15

B2B SMS marketing is becoming a thing. But how can your consulting firm take advantage of this new marketing channel? Read this post for some fresh …

S3E4: Will Marketing Automation Replace the Marketer?

February 5th, 2020

11:07

Will marketing automation replace marketers? We've certain seen it replace some jobs, but will companies like DTSQ be out of work soon?

Link to shownotes: https://defythestatusquo.com/2020/02/05/

S3E3: Security While Outsourcing

February 4th, 2020

6:57

Keep your critical business assets safe. Consider your digital security while outsourcing to agencies and freelancers. Never send creds in emails!

Link to shownotes: https://defythestatusquo.com/2020/02/04/

S3E2: Using The Golden Rule in Marketing? Use This Instead.

February 3rd, 2020

8:32

Are you using the golden rule in your marketing? Why don't you try focus on your audience instead of yourself with the platinum rule? 

Link to the …

S3, E1: Season Preview

January 13th, 2020

3:44

This episode is a preview of what's to come in season 3!

The blog post and video are here: https://defythestatusquo.com/2020/01/13/defiant-business-podcast-season-3/

--- Send in a voice message:

Ep. 26: What Business Are You In?

September 18th, 2019

10:42

What business are you in? What industry are you in? With all of the disruption and innovation going on in practically every industry, you can't afford not to closely examine your answer to these questions. Marketing …

Ep. 25: Content Marketing For Your Business Events

September 17th, 2019

9:38

You've posted on social media about your next business event, but no one is registering. Why isn't your content working? Well you can't do it haphazardly. You need a plan. Here, I list out some recommendations for …

Ep. 24: Attention Spans Decreasing or Something Else?

September 16th, 2019

7:08

We've all heard it before "the human attention span is only 8 seconds long." That's why you have to snag their interest with a great headline, blah, blah, blah. But what if it isn't our attention spans? What if it's …

Ep. 23: Don't Make the French Digital Tax Mistake in Your Biz

September 13th, 2019

9:32

What does the French digital tax have to do with your business? Maybe nothing, but the thought process behind the decision is definitely a mental …

Ep. 22: Secondary Customers, Are You Taking Care of Them?

September 12th, 2019

9:39

Are you taking care of your secondary customers? That may not be a question you're ready to answer just yet. Who are your secondary customers, and …

Ep. 21: "New Media and DIY PR" with Jennifer McGinley

September 11th, 2019

9:57

You don't want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how small businesses and start ups can DIY …

Ep. 20: The Big Mistake You're Making in Your Podcast Guest Pitches

September 10th, 2019

10:14

Now that I have a podcast, I've received some pretty lackluster requests to be a guest. What makes them so lackluster? What makes any marketing lackluster? This innate drive to talk about ourselves. That's not what …

Ep. 19: Under the Microscope: XM Phone Cleanse

September 9th, 2019

8:00

All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase their brand …

Ep. 18: Where Have All of the Great Clients Gone?

September 6th, 2019

9:35

Where have all of the great clients gone? It's a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it's not natural. Sometimes, we've done it to …

Ep. 17: Can You Believe These Marketing Gaffes?

September 5th, 2019

9:54

Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing missteps. How do big companies make these sorts of mistakes though? I can only think of 4 really good …

Ep. 16: "12 Months of Public Relations - Credibility and Relationships" with Jennifer McGinley

September 4th, 2019

8:38

Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic …

Ep. 15: Marketing Deception - Bad Marketers Vs. The Rebellion

September 3rd, 2019

9:49

How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have you engaged in …

Ep. 14: Under The Microscope: IBM's Content Cantina

August 30th, 2019

8:53

I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll take a look at a company's marketing campaign and talk …

Ep. 13: Why You Should Read Simon Sinek's Start With Why

August 29th, 2019

8:27

I promise, this is the last episode about your company's ideology. I couldn't really conclude it without recommending this business book to you. When …

Ep. 12: Defining Your Company's Core Ideology: Discovery

August 28th, 2019

8:13

Your ideology is made up of your business' values and purpose. But you can't create it. It's a journey of discovery. Once you've begun this journey …

"6 Months with Your PR Pro. What Now?" with Jennifer McGinley

August 27th, 2019

9:10

This is part three of my interview with Jennifer McGinley, CEO of JLM Strategic Communications. In today's episode, we talk about what you should …

Ep. 10: Defining Your Company Ideology: Purpose

August 26th, 2019

6:50

Goals, strategies, and tactics all change, but your purpose should stay the same. Today we're going over the second part of your company ideology, …

Ep. 9: Defining Your Company Ideology: Values

August 23rd, 2019

7:36

Your company's core ideology is your business' identity. Strip away the business goals, strategies, methodologies, and more, and this is what's left. …

Ep. 8: Building Your Company Credibility

August 22nd, 2019

9:11

Credibility is often underestimated. But it can help you start conversations on a positive note. Credibility helps dispel some of our natural distrust when we deal with new business partners. Your company's credibility …

Ep. 7: Knowing Your Offering's Business Value

August 21st, 2019

9:08

It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people care about. They may know they need …

Ep. 6: "How Do You Start Working with a PR Professional?" with Jennifer McGinley

August 20th, 2019

9:19

How do you start working with a PR professional? We're continuing on with Jennifer McGinley's, CEO of JLM Strategic Communications, interview. In today's episode, she tells us what to expect when you first start working …

Ep. 5: The Value of Content

August 19th, 2019

7:39

Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first if you want to create high-value content that generates serious ROI for your …

Ep. 4: Why You Get So Many No's

August 16th, 2019

7:52

If you're a service or consulting firm, you're going to get more no's than yes's. So that's not really the problem. The problem is how long it takes …

Ep. 3: Outsource Content for Better Performance

August 15th, 2019

9:00

Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or try to tie your content to business …

Ep. 2: Where to Find Content Ideas

August 14th, 2019

8:27

Sometimes, you'll feel inspired and all of the content ideas will come to you. Other times, you can't think of a single thing to write about or make a video out of. Where can you find content ideas when you feel like …

S2, Ep. 1: What is Public Relations?, with Jennifer McGinley

August 13th, 2019

8:52

For Season 2's premiere, I had the honor of interviewing the wonderful Jennifer McGinley, CEO of JLM Strategic Communications and PR Professional. …

Ep. 30: Appealing to Event Sponsors

July 29th, 2019

9:23

Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What can you offer the sponsor in …

Ep. 29: Using UGC in Your Content Marketing

July 26th, 2019

9:54

Concluding the series we started yesterday, User Generated Content is an incredibly valuable resource that you should incorporate into your strategy. …

Ep. 28: What is User Generated Content?

July 25th, 2019

9:43

What is user generated content (UGC)? User generated content comes as text, photo, or video content from your clients or customers. The kind you …

Ep. 27: Yes, You Can Grow Too Fast

July 24th, 2019

9:23

I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a product-based or service-based business. Here's what you need to …

Ep. 26: Hourly Fees: Bad for You, Bad for Your Clients

July 23rd, 2019

10:00

I figured out early on in my business growth that hourly fees are not my friend. Hourly rates tie your services to your hours, something that can be itemized. But your value goes well beyond just those hours. 


This is …

Ep. 25: The Two Types of Outsourcing

July 22nd, 2019

9:33

When we use the term "outsourcing", people typically only think of one kind. There are in fact two (at least)! 


In today's podcast episode, we're going to go over the two types of outsourcing, and why one is so much …

Ep. 24: How to Handle Slow Periods

July 19th, 2019

9:50

Unless you're an enterprise level company, you're probably expecting to experience slow periods. Besides the dip in revenue, you're also just dreading it in general. Slow periods attack a business owner's confidence. 

Ep. 23: The Importance of Content Variety

July 18th, 2019

9:45

Why should you worry about content variety on your website? Well, first of all, people don't want to see the same stuff over and over. But certain …

Ep. 22: Ranking #1 on Google Isn't as Important Anymore

July 17th, 2019

9:51

Yes, I hate to tell you, but ranking #1 on Google isn't as important as it used to be. Don't get me wrong, I think dedicated businesses can get there for many keywords. However, there are a lot of other considerations …

Ep. 21: Case Studies: More Than Just A Testimonial

July 16th, 2019

9:37

You need to put your client or customers' success front and center. How do you do that? With an awesome case study that shows how your product or service helped improve their business or life. 

What is a case study …

Ep. 20: Top 3 SEO Ranking Factors

July 15th, 2019

9:57

SEO. Search Engine Optimization. It's been a buzzword for a long time. If you're going to run a successful blog for your business as part of your …

Ep. 19: Customer's in Control. How Do You Market?

July 12th, 2019

9:38

When your customers or clients are in control, how are you supposed to market? Are you still using archaic methods that people have become blind to? …

Ep. 18: Optimal Morning Routine

July 11th, 2019

9:53

Do you really have to get up before the sun to have a great morning routine? No! In today's episode, I'll tell you the real key. 

I asked my network which activities were critical to their morning routines, and wow, the …

Ep. 17: Types of People at Networking Events

July 10th, 2019

9:59

People often bemoan networking events. There are coaches who's entire premise is "never go to another marketing event again!" So what makes me bring it up? We all know that in person interactions are more effective that …

Ep. 16: Missing Client/Customer Connections?

July 9th, 2019

9:41

Business is getting crowded, which means you have to look for meaningful ways to stand out. You should always be looking for opportunities to create …

Ep. 15: Pitching Tips from Startup Grind Baltimore's Aaron Hsu

July 8th, 2019

9:53

I attended an event organized by Startup Grind Baltimore. The topic was pitching competitions, and I learned so much. Aaron talked to us about the differences between the pitching competitions you'll likely come across …

Ep. 14: Free Keyword Research Tools, Yay or Nay?

July 5th, 2019

9:28

Some people say that you shouldn't use free keyword research tools. I have a different opinion though. I explain in today's podcast why this view …

Ep. 13: Marketing Your Blog for More Business

July 3rd, 2019

9:26

Okay, so you're sold on using a blog to attract more business. How do you go about marketing it? In today's episode, I focus on one technique out of …

Ep. 12: How Much Should I Pay Freelancers?

July 2nd, 2019

9:43

If you're outsourcing any work, how much you should pay freelancers probably enters your mind a lot. As someone who takes on outsourced work (I'm a …

Ep. 11: Your Business Needs Your Belief

July 1st, 2019

7:30

It seems a bit woowoo, but your business will not succeed if you don't believe in it. In this podcast episode, I reference how Think and Grow Rich altered my perception of my successes and failures. 

Sometimes, I didn't …

Ep. 10: Content Repurposing

June 28th, 2019

9:43

Gary Vaynerchuck recently shared his 86 slide content repurposing slidedeck. I thought it would be great to see what a lower scale version of this …

Ep. 9: Content Writing: For Search Engines or Humans?

June 27th, 2019

9:43

Do you write for search engines or people? A lot of people are vocally in support of the latter. But I don't think there is a difference. You have to remember that your priority is always the people. Specifically the …

Ep. 8: Try Consistency Instead of Quitting

June 26th, 2019

9:41

When you quit something, what has been the usual reason? 

Lack of ROI?

Need to spend your time elsewhere? 

..... what other reason? 

In this episode, I talk about what consistency instead of quitting can do for you. 

Ep. 7: The Employee Mindset is Bringing Down Your Business

June 25th, 2019

9:49

We were discussing the "employee mindset" during one of the networking meetings I go to, and it struck me as something many of us struggle with at various points in our entrepreneur development. It's a real struggle for …

Ep. 6: Why You Should Read Profit First

June 24th, 2019

9:20

The book Profit First is by Michael Michalowicz is a great book that I used to transform my business money management at the start of the year. I recommend it to everyone. 

It will change the way you view your business …

Ep. 5: LinkedIn for Your Business

June 21st, 2019

9:59

Have you heard that LinkedIn is another platform you should be looking for leads on? Hold on now, all of you who have B2C businesses. I'm still …

Ep. 4: The Quick and Dirty on White Papers

June 20th, 2019

9:52

Maybe you've heard the term white paper tossed about, but what IS a white paper? Why are companies willing to spend so much on them? 

In today's podcast episode, we explore what white papers are and who they're for. …

Ep. 3: Top Reason Small Businesses Struggle

June 19th, 2019

9:53

What's the top reason small businesses struggle? It has a lot to do with inconsistency in the functions you need to perform to develop your business: marketing, sales, and business development. 

When we fail as business …

Ep 2: Crazy Numbers on Conscious Consumerism

June 18th, 2019

10:01

No matter the size of your business, you need to pay attention to the conscious consumerism trend sweeping the Millennial and GenZ generations. They know money talks, and they're paying attention to how you spend yours. 

Ep 1: Why Defy The Status Quo?

June 17th, 2019

9:54

Why did I name my company Defy The Status Quo? One way or another, it has to do with your business. I was inspired to change my company name to Defy The Status Quo because of you! So many of the large and small …

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