Cover art for podcast The Create Your Own Life Show

The Create Your Own Life Show

943 EpisodesProduced by Jeremy Ryan SlateWebsite

The best in the world compete with themselves, continually trying to be the beat their best. They shift their vision to creating success for others, and their success becomes massive. They locate the best and learn everything they can from them. They know there's not short cut, it will take more tim… read more

33:27

180: UGG, Building Billion Dollar Brand — Brian Smith

At 29, Brian decided that a life in Public Accounting was not for him! He quit his job and went to California to look for a new business idea and to surf all the legendary breaks such as Rincon, Malibu, Dana Point and Windansea. He soon noticed that there were no sheepskin boots in California, so he and a friend brought six pairs from Australia to test and so, “UGG” was born and over the next seventeen years Brian built it into a national brand and solidified himself as a business expert.

 

The business grew too big for Brian to finance, so he sold it to Deckers Outdoor Corporation. The new team built upon the “casual comfort” theme and through style development, merchandising and great marketing, established UGG as an International fashion brand, with sales exceeding one billion dollars for each of the past five years. In 2000, he founded Prefast, a company that provided pre-cast concrete walls in a two-story configuration for California schools. He sold this business, and the company continues to build California schools to this day. In 2003, he then Patented a new type of pre-cast wall panel incorporating lightweight concrete and steel studs. A breakthrough technology, over 100 structures were built prior to the economic recession in 2008. The 3-year halt in construction set in play those events that would lead to the eventual demise of the company.

 

As Napoleon Hill says in his book “Outwitting The Devil”: “Experiences of adversity were among the most fortunate and profitable of all my experiences”….., Brian found that his lessons learned would be valuable to share.”

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to The Create Your Own Life Show

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/be4572c/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens