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The Copyblogger Podcast

184 EpisodesProduced by Copyblogger Media LLCWebsite

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Ethan Brooks. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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This Ecomm Site Breaks All The Rules And Still Wins Big

August 10th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the incredible case study of, an ecomm site that …

Hidden Businesses Crushing It On YouTube and Insta

August 3rd, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about entrepreneurs you’ve probably never heard of who are crushing it on YouTube and Instagram, showing you what you can use in your …

From 0 to 150k+ Subscribers In 7 Months

July 28th, 2022


The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what you can learn from their content, growth, …

How Ali Ladha Used Unique Pricing Strategies to Get More Clients

July 20th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) break down the brilliant pricing and aqcuisition strategy being used by virtual CFO Ali Ladha to grow his service business. You’ll hear …

Nine Growth Hacks From The Motley Fool

July 13th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dissect 9 killer growth hacks from The Motley Fool. Steal them, and …

How To Handle Your First Recession

July 6th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through lessons learned from past recessions, including data from 100+ businesses on what helped them succeed (or fail) and hands-on …

Rather Than Being Helpful, Be Valuable

June 29th, 2022


“Being a pro doesn’t mean you’re beating yourself up all the time. It just mean you’re looking in the right direction.” On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about …

Your Success Is NOT Based On Luck

June 22nd, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about several keys to running successful service-based …

How to Automate Your Agency

June 15th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the automations that Tim uses to allow his agency to run smoothly, remotely, and without a ton of his micromanagement. These …

F*ck College: Here’s How To (Really) Learn To Write

June 8th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig into one of Tim’s recent viral Twitter posts to unpack a 5-part accelerated learning framework you can use to become a better writer …

Concrete Steps For Overcoming Fear Of Failure As A Writer

June 1st, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a break from marketing and business in order to talk about the ins and outs of story-telling, fear of failure, and how to put yourself …

(Step By Step) How To Analyze Your Competition’s SEO

May 25th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other …

(Real) Strategies For Paid Communities

May 18th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about upcoming changes to the CopyBlogger paid community, how Tim decided on those changes, and the lessons you can apply to your own …

The 10k Formula: How Growth Tools is Helping Entrepreneurs Reach the Milestone

May 12th, 2022


In this week's episode, I sit down with Will DeShazo from Growth Tools. 

We talk about how he has been able to help scale the Growth Tools business, …

Lexi Grant: Can You Sell Your 5-Figure Biz?

May 4th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk to Lexi Grant, founder of They Got Acquired. Lexi is a media pro …

A Brilliant Way To Automate Ad Sales

April 27th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) show you how Josh Spector automated thousands of dollars in ad sales …

How to Make Thousands On A 1k Person Email List

April 19th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both …

Ed Latimore: How To Make Time Work For You

April 13th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) sat down with writer, internet entrepreneur, and heavyweight boxer Ed Latimore (@EdLatimore) to discuss the art of building an audience, …

Behind The Scenes

April 5th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take you behind the scenes for a real-time look at the re-launch of Tim’s brand, Sober Nation. Learn about opportunities in the lead-gen …

The Choice to Be Remarkable

March 31st, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how to stand out. They look at unforgettable portfolios of …

What is the secret to writing high-performing content online?

March 23rd, 2022


For more great insights, check out…  

Copyblogger Academy -, where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.  

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Did Substack Nuke Your Email List?

March 16th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the recent launch of Substack’s new reading app, how it affects Substack writers, and what you can do to protect yourself and …

On Storytelling And Conflict

March 9th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the conflict unfolding in Ukraine, and how storytelling is …

How ConvertKit Went From $1.5k to $100k MMR in 12 Months

February 22nd, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the 10-step process Nathan Barry used to grow ConvertKit to $100k MMR after sales had stalled early on.

Once you understand …

How to Build Referral Programs + The “Outlier Algorithm"

February 16th, 2022


Are you planning a referral program to grow your audience? There’s a strategy to make it work.

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about lessons learned from the …

Khe Hy: Do you need help learning to say “no” in your work-life?

February 8th, 2022


On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk to the “Oprah for millennials,” Khe Hy about the skill of saying no, and how to build a high-performance remote startup team while …

Using Paid Advertising, Giveaways, and Influencers to Grow Your Business

February 1st, 2022


Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget to grow.

In this week's episode Tim (@timstodz) and Ethan (

How to Build an Email List Without Paid Marketing

January 26th, 2022


On this week's episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they …

How to Get Clients, Close Deals, and Get Contracts Signed

January 19th, 2022


In this episode, @timstodz and @damn_ethan go deep into the strategies and tactics needed for generating new business and signing new clients.

So much of online marketing is spent on getting attention. But what happens …

Creator Coins: The Risks, the Rewards and the Possibilities

December 20th, 2021


In this week's episode, @timstodz and @damn_ethan deep dive into creator coins. What are they? How can they help creators monetize businesses? And …

Jay Clouse: How Creativity is Your Secret Weapon for Success

September 21st, 2021


In today’s episode, we speak with the founder of Creative Elements, Jay Clouse.

Jay is a writer, a podcaster. and a community manager.

Jay’s podcast, Creative Elements, explores how remarkable creators found creative …

Welcome to the Soaring Twenties with Thomas Bevan

September 13th, 2021


In this week’s episode, I speak with  @Thomas Bevan.

Thomas is a writer and a crypto enthusiast. He writes a weekly column on  The Commonplace.

So …

Pat Walls: Using SEO to Build Starter Story into a Worldwide Brand

September 3rd, 2021


In today’s episode, we speak with Pat Walls, the founder of Starter Story.

Story story has huge huge success over the last few years, and Pat credits most of that success to good SEO that leverages user-generated …

How to Use Leverage to Grow Your Business at Massive Scale with Eric Jorgenson

July 1st, 2021


A few months ago, I stumbled across the work of Eric Jorgenson. Eric had recently published his best-selling book, entitled “The Almanac of Naval …

How Curiosity and a Low Point in Life Helped Create a Global Podcast with Bilal Zaidi

June 24th, 2021


It’s easy to feel “on top of the world” when things are going well in life. Inevitably, we all come across challenges and hardships. My guest today, …

How Crypto is Reshaping Content Entrepreneurship

June 2nd, 2021


Hey everyone. Welcome to the Copyblogger Podcast.

My name is Tim Stoddart, thank you so much for joining me.

This week’s episode is something different. Copyblogger has always been dedicated to helping you build a …

Rohan Gilkes: How to Build a 7 Figure Business by Going Local

June 1st, 2021


Hello and welcome to the Copyblogger podcast.

My name is Tim Stoddart. Thank you so much for joining me.

Too often, young entrepreneurs jump headfirst into industries and markets that have cut throat competition. How …

Anne-Laure Le Cunff: How Great Writing Helped Build a Thriving Community Business

May 19th, 2021


Hey everyone. Welcome to the Copyblogger Podcast.

My name is Tim Stoddart (@timstodz), thank you so much for joining me.

Today is an exciting day. After a year of hiatus, I am starting the Copyblogger podcast back up. …

Why Building the Right Team Is So Critical, with Aurélien Amacker of

July 15th, 2020


Founder of, Aurélien Amacker, spoke with host Darrell Vesterfelt about his early life as a struggling blogger and digital marketer, his first $500K product launch, and mistakes he’s learned from along the way …

Twitter's Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice

July 14th, 2020


Hosts Darrell and Tim dig into the ins-and-outs of the much-anticipated return of My.Copyblogger, geek-out on recent chatter in the world of content marketing, and answer more of your online marketing questions.

This …

The 'Awesomeness' Factor, a Renaissance for Curated Newsletters, and the Right Content Frequency

July 6th, 2020


Learn how to sign up for the waitlist to My.Copyblogger and a free content marketing workshop with Sonia Simone! This week hosts Darrell and Tim also nerd out on SEO, newsletters, the future of online marketing, and …

Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium

June 29th, 2020


This week hosts Darrell and Tim teased a powerful new platform for content creators, current happenings in online marketing, and answer more of your …

Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses

June 25th, 2020


Hosts Darrell Vesterfelt and Tim Stoddart return to announce the release of their new monster content marketing guide, discuss recent developments in online marketing, and to answer more of your questions.

Darrell and …

SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point

June 17th, 2020


Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions.

Darrell and Tim discussed upcoming master-classes, current …

Amazon Slashes Affiliate Rates and How to Create Content During a Crisis

June 11th, 2020


Copyblogger partners Darrell Vesterfelt and Tim Stoddart return with a new sound to kick off the fresh format of the show and tease what’s in store for the community.

Darrell and Tim discussed the upcoming re-launch of …

Rand Fishkin on the Future of Content Marketing

June 8th, 2020


The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create …

How to Get (and Keep) Clients in Uncertain Times, Featuring Leah Neaderthal

April 13th, 2020


The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why …

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

March 30th, 2020


ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email.

How to Write Content That Resonates, Featuring Stefanie Flaxman

March 16th, 2020


Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there.

Stef is …

How to Conquer Your Fear of Selling, with Leah Neaderthal

March 9th, 2020


The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying …

How to Build Remarkable Products to Grow Your Business, with Ramit Sethi

March 2nd, 2020


This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of, Ramit Sethi.

In this week’s conversation, …

What You Should Talk about on Your Podcast, with Tara McMullin

February 17th, 2020


Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of …

How to Win at Search in 2020

February 10th, 2020


This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.

In this conversation, Darrell and Tim get back-to-basics …

How to Turn Pro as a Freelance Writer

February 3rd, 2020


Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer.

In this conversation, Ed talks about the power of copywriting, clear goals, pain …

How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage

January 27th, 2020


Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

In this …

Podcasting Still Matters, with Pat Flynn from Smart Passive Income

January 21st, 2020


In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.

These days it seems like everyone has …

The New Look Copyblogger in 2020

January 14th, 2020


Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.

Darrell and Tim also also share strategies from behind the scenes.

In …

New Year, New Copyblogger

January 8th, 2020


In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future …

The Self-Reliant Entrepreneur, with John Jantsch

October 23rd, 2019


In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how …

Consistency Will Take You Further

October 2nd, 2019


In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and …

The Past, Present, and Future of Online Learning

September 25th, 2019


In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things …

How to Get More of the Right Things Done

September 16th, 2019


Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is …

Why the Future Is Still Email

September 9th, 2019


In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning …

What’s Next for Copyblogger Media?

September 3rd, 2019


In this episode, Brian Clark hosts the Copyblogger FM podcast for the first time, and reveals — among other things — why he’s returning to Copyblogger and aiming to reinvent it along with new partner Darrell Vesterfelt. …

How Smart, Nimble Companies Are Using Webinars Today

August 26th, 2019


Copywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars. Some people feel that …

The Clarity Method: A Conversation with Tim Brownson

August 19th, 2019


Tim Brownson talks about how we can use our values to design our businesses and make wiser decisions. Tim Brownson has been coaching (and teaching coaches) for decades. In that time he discovered that working with …

Digital Business Trends and the Latest on the Rainmaker Platform

August 12th, 2019


Challenges and opportunities for content-driven business in 2019 and beyond … and a new look at a content marketing platform. Ed Bardwell, president and new owner of Rainmaker Digital Services, dropped by to talk about …

4 ‘Naive’ Business Principles for Enduring Success

August 5th, 2019


Ever been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that. I can’t tell you how many times I’ve been told I lack the …

How to Write an Epic Blog Post, Part 3: Polishing and Promotion

July 8th, 2019


Part three of our series: How to polish and promote an epic blog post or other piece of remarkable content. You’ve got your first draft of a solid, …

How to Write an Epic Blog Post, Part 2: Getting It Written

July 1st, 2019


Part two of our series: How to write an epic blog post or other piece of remarkable content. OK, you’ve assembled a pile of research and done some …

How to Write an Epic Blog Post, Part 1: Thinking and Research

June 24th, 2019


New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a …

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

June 17th, 2019


Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger …

Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail

June 10th, 2019


Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality …

13 Ways of Looking at a Headline

June 3rd, 2019


Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard …

The 7 ‘Bad’ Habits of Incredibly Successful People

May 27th, 2019


It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be …

Writers: How to Move from Making a Living to Driving Revenue

May 20th, 2019


Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the …

Choose the Right Frame to Boost the Power of Your Content

May 13th, 2019


Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an …

How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement

May 6th, 2019


Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our …

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

April 29th, 2019


Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those …

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

April 22nd, 2019


Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain …

Get 10 Content Marketing Boosters in 20 Minutes

April 15th, 2019


“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of …

Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

April 8th, 2019


The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the …

One of the Most Important Marketing Decisions You’ll Ever Make

April 1st, 2019


While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on …

What Nobody Wants to Hear about Content Marketing

March 18th, 2019


The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the …

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

March 11th, 2019


A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily …

When Is It Time to Bring in a Professional Copywriter?

March 4th, 2019


Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at …

Using Content to Systematically Move Prospects Toward a Purchase

February 25th, 2019


Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can …

Understanding the Lifecycles of Your Website, with Pamela Wilson

February 18th, 2019


There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about …

5 Ways to Manage a Stress-Induced Creative Slump

February 11th, 2019


Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These …

3 Ways Strategic Content Can Drive Measurable Business Outcomes

February 4th, 2019


Creating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too …

The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)

January 28th, 2019


Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and …

Real Talk about Generating High-Quality Content

January 21st, 2019


Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all …

A Conversation with Paul Jarvis about Staying a ‘Company of One’

January 14th, 2019


We often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul …

The 3 Plus 1 Foundational Elements of Effective Persuasion

October 29th, 2018


The foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses …

5 Essential Copywriting Techniques from Copyblogger

October 22nd, 2018


If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important …

5 Ways to Recover Your Professional and Creative Confidence

October 15th, 2018


“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever …

5 Stinky Sardine Secrets to Make Your Content More Fascinating

October 8th, 2018


How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make …

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier

September 24th, 2018


Sometimes the difference between success and frustrating failure is just a question of mindset. Carol Dweck’s book Mindset hit me like a brain-bomb …

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

September 18th, 2018


When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car …

The 7 Things Writers Need to Make a (Good) Living

September 4th, 2018


Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but it’s more possible …

Are You Making These Social Media Marketing Mistakes?

August 27th, 2018


Busting social media marketing myths with Social Media Lab’s Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don’t really match up …

Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO

August 20th, 2018


“You’re so vain … you probably think your About page is about you …” A recent Google update has a lot of sites looking to improve their About pages. (We’ll talk more about that update in a future episode.) About pages …

7 Ways to Boost Your Creativity

August 13th, 2018


There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, …

A 10-Step ‘Checklist’ for Your Content Marketing Site

August 6th, 2018


Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind. Whether you’re starting a brand-new content site or have one that just needs a spruce-up, great …

The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)

July 30th, 2018


How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet? “Publish regularly!” is one of …

Fix These 3 Points of Failure to Get Better Results for Your Content

July 23rd, 2018


A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into …

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry

July 16th, 2018


ConvertKit founder Nathan Barry dropped by to talk about their platform, their evolution, and why they’ve taken a leap into a brand-new name and …

3 Skills to Master to Become a Marketing Badass this Year

July 9th, 2018


Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have …

The Quiet Power of Conversational Copy

June 18th, 2018


A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne …

5 Rules of Thumb to Relieve SEO-Induced Stress

June 11th, 2018


Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has drummed some important …

How to Use the GDPR to Make Your Business Stronger than Ever

June 4th, 2018


Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business. This …

‘Good Karma’ Selling that Works: A Conversation with Tim Paige

May 14th, 2018


Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). This week, I was pleased to be able to interview “webinar gun for hire” Tim Paige, to talk about how “normal …

How to Get More Comfortable (and Effective) at Selling

April 30th, 2018


Selling is a skill, not an innate talent. But that doesn’t mean it’s always comfortable to learn. Too many content creators have amazing audiences …

Privacy and Permission in the Wake of Cambridge Analytica

April 23rd, 2018


Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons. Even as Facebook tries to dodge legislation about …

Seth Godin and How to Create Change

April 16th, 2018


A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The …

Email? Chatbots? Social? How Are We Supposed to Reach People?

April 9th, 2018


Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people? Content and permission marketing have been a …

The Double-Edged Sword that Can Make (or Break) Your Content

March 26th, 2018


There’s an incredibly useful tool that can actually sabotage your content … if you don’t use it correctly. Note: If you want to know more about the …

Make More Progress by Getting (Gently) Out of Your Comfort Zone

March 19th, 2018


What’s the best way to handle overwhelm, especially when it comes with a side of procrastination? Note: If you want to know more about the upcoming Creative Content Foundations class, you can drop your details here: …

Are You Doing Content Marketing Wrong?

March 12th, 2018


It’s time for the latest round of “Content Marketing doesn’t work any more” stories. Can you tell these make me a little cranky? It’s official — content marketing has moved from the Gartner Hype Cycle “peak of inflated …

Storytelling for Modern Content Marketing (Part 2 of 2)

March 5th, 2018


Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) …

Storytelling for Modern Content Marketing (Part 1 of 2)

February 26th, 2018


Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) …

10 Quality Factors Search Engines Need to See on Your Site

February 19th, 2018


What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a …

A Simple Content Strategy to Make Your Site Massively More Useful

February 12th, 2018


Here’s a simple way to make the best use of your time when you’re creating new content, improve your SEO, and create a great user experience on your website. Whether you’ve created a lot of content already, or you’re …

How to Avoid a Heartbreaking Business Failure

February 5th, 2018


I see and hear the horror stories on Facebook, on LinkedIn, at conferences. Folks who spend months or sometimes years on a big, bold business idea … …

Hey Writers: Let’s Get You Paid What You’re Worth

January 29th, 2018


The web needs talented writers. So why is it (sometimes) so hard for the best writers to get paid what they’re worth? There are so many really good writers out there who are thiiiis close to making a great living — they …

5 Keys to Making Your Content More Shareable

January 15th, 2018


Content sharing is the great “free ride” of 2018. You get more people looking at your stuff, and you don’t have to pay a dime for it. But you do need to set your content up for sharing success. Optimizing your content …

3 Observations on Trends (but not Predictions) for 2018

December 18th, 2017


I don’t believe in predictions. The future isn’t a mystery novel, with carefully selected clues left for us to decipher. But there’s something I do …

3 Tips Now to Build a Strong Foundation in 2018

December 11th, 2017


January is the traditional month to work on goals for the new year, but there’s a lot to be said for starting in December. Today, in the middle of a month that can often be hectic and chaotic, I thought I’d talk about …

The 3 Success Factors that Help Writers Earn a Great Living

December 4th, 2017


Why do some of the most talented people see the least success? Sometimes they’re held back by misconceptions about marketing and sales. Some of the most talented people out there don’t get the recognition they deserve …

How to Recognize a Great Content Idea

November 27th, 2017


It’s hard enough to come up with ideas — but when we do, how do we know they’re any good? How can we evaluate our ideas and make sure we’re choosing the ones that will create the best content? Shannon left us a great …

How to Cultivate a More Meaningful Gratitude Practice

November 20th, 2017


Do the usual “gratitude practices” ever feel formulaic or simplistic to you? Here are some that I’ve found can go a little deeper. This week as we …

Advice for Poets, Advice for Killers

November 13th, 2017


William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” And David Ogilvy famously added,”If …

Face Your Business Fears on Halloween Week

October 30th, 2017


Happy Halloween week! Today we’re talking with Rebecca Tracey about entrepreneurial fear — how it holds us back and what we can do about it. I’ve …

How to Make Smarter Decisions about Your Website

October 23rd, 2017


Neuroscience tells us that making decisions for our content strategy or our websites is “cognitively expensive.” In simpler terms — it’s exhausting. Here are a few “back of the envelope” factors that can help you zero …

A Series of Unfortunate Content Events

October 2nd, 2017


5 painful mistakes I’ve seen writers, marketers, and business owners make … and how you can avoid them We all make mistakes — but it sucks a lot less …

The Evolution of a Successful Copywriter

September 18th, 2017


How one freelance copywriter found his groove, and how you can find yours, too. Lots of our listeners are freelance copywriters — and many more would …

7 Ways to Improve Your Marketing by Harnessing the Power of Evil

August 28th, 2017


Think marketing is evil? Only if you’re doing it right … Every once in awhile, I run across someone who hates me, my job, my website, and my company, because after all, marketing is intrinsically interesting. In this …

Smart Questions from our Brilliant Audience

August 14th, 2017


A collection of great questions from our smart audience! I love audience questions! Thanks to four thoughtful folks this week for asking questions …

Does the Web Have Enough Patience for Your In-Depth Content?

August 7th, 2017


A comment from one of our blog readers sparked some thoughts… A reader left a great question as a blog post comment, and the answer took us to some …

How to Write (Much Better) Blog Comments

July 31st, 2017


Seems simple enough, right? Then how come so many people are terrible at it? In principle, leaving a comment on someone’s blog, podcast, or social media account doesn’t seem too tricky. Enter your name and other info, …

Which Works Better: Positive or Negative Content?

July 17th, 2017


Which works better in content marketing — positive messages or negative ones? Well … it depends. On the one hand, as content marketers, we want to associate ourselves and our content with lots of great feelings — that’s …

How to Attract the Exact Customers You Want

July 10th, 2017


Being able to visualize a specific and vivid “who” is one of the most important things you’ll ever figure out in your marketing or your business. …

How to Create Stability and Success as an Artist

July 3rd, 2017


We all know the cliche of the starving artist — but how about the thriving artist? Jeff Goins has some advice on how to “build a bridge in the direction of your dream.” Today we invited our friend Jeff Goins to talk …

Two Powerful Resources for Life-Changing Growth

June 19th, 2017


Can we change who we are? Are we stuck with the aptitudes and habits we have today, or can we make fundamental changes? And if change is possible … are we up to the challenge? It’s funny when you think about it — …

How to Turn All that Marketing Advice into Action

June 12th, 2017


Are you a “training addict”? Wondering how to handle all of the marketing and business information you’re taking in? Allow me to suggest a plan. It’s easy to say, “Just don’t read or listen to any more marketing advice …

How to Develop a Compelling Marketing Idea in 4 Steps

June 5th, 2017


Want to be more persuasive? You need to start with a great idea. Here’s how to develop one. We think of ideas as coming in a flash of inspiration … but when you’re talking about the “big idea” that informs persuasive …

Getting Over the Fear of Selling

May 30th, 2017


Is your fear of selling keeping you from where you want to go? Selling is part of business — but it makes a lot of us nervous (especially writers, I’ve noticed). I think that’s because we have skewed “Glengarry Glen …

Talking Community and Digital Business with Tara Gentile

May 22nd, 2017


A business community for the new economy I had a lot of fun talking with Tara Gentile about her new community for digital business owners. In our 28-minute conversation, we talked about: How Tara engineered a community …

Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters

May 15th, 2017


Perception is not reality. Reality is still reality. The great thing about the Internet is, when people do really dumb stuff, we all get to find out about it … and maybe even learn something. Today, I share some lessons …

Professional Writers: Find Out How to Get Certified by Copyblogger

May 1st, 2017


Our certification program for content marketers will be opening up again soon. If you’re a professional writer, particularly a freelancer, you’d …

The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails

April 17th, 2017


Has the entire business world lost its mind? Some thoughts on interesting disasters … and on how to do your homework for better results. Today’s a …

5 Mindset Habits that Actually Work

April 3rd, 2017


There’s so much mindset advice out there to make you more successful … but is it doing you more harm than good? A lot of advice about business and …

On Grammar, Usage, and Not Being a Great Big Jerk

March 27th, 2017


In memory of Washington Post copyeditor, Bill Walsh, and the finer points of grammar and usage peeves. When you write about writing, there are few topics more lively than our favorite grammar and usage mistakes. But how …

Creative Strategies for Content Writers

March 20th, 2017


This week, I talk with copywriter and content creator Kaleigh Moore about her tips for staying productive and creative. Content marketing isn’t an easy game — and when you create content for clients, you need to develop …

A New Ultra-Easy Resource for Creating Excellent WordPress Sites

March 13th, 2017


A conversation with Brian Gardner about the evolution of WordPress and new things happening at StudioPress Self-hosted WordPress is a wonderful thing …

Thriving Freelancers and Clients from Hell

February 20th, 2017


What’s a freelancer’s biggest nightmare? Clients from hell! Guest Bryce Bladon shares his experience on how to cope — and how to avoid problems from the outset. If you haven’t checked out Clients from Hell yet, you’re …

Politics, Content Marketing, and the 2017 Super Bowl Ads

February 13th, 2017


Is it wise to get political with our content marketing? We’ve all seen this year’s Super Bowl ads hashed, rehashed, and re-rehashed. The big theme of …

Copyblogger Book Club: Winning the Story Wars

February 6th, 2017


We love books at Copyblogger! Today, we’re digging into Jonah Sachs’ Winning the Story Wars. Stepping into the world of meaning-making means stepping onto a high-stakes battlefield where important stories compete.”– …

3 Content Marketing Strategy Fails (and How to Fix Them)

January 23rd, 2017


No, content marketing strategy is not “make a whole bunch of spaghetti and see what sticks to the wall.” “How come my content marketing isn’t …

The 2017 Content Excellence Challenge: Your January Assignments

January 9th, 2017


New Year, New You? Or Nah? Woot! This is our first “official” pair of prompts for the 2017 Content Excellence Challenge. (In December we were just getting warmed up …) The January Prompts Creative: Brainstorm 20-30 …

Bad Writing Advice: The ‘Post Truth’ Episode

December 19th, 2016


So much bad advice … Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers. But ask for their favorite piece of bad advice, and you’ll really get a response. I did …

Get Ready Now for a Creative and Productive 2017

December 12th, 2016


See ya, 2016! We’re starting 2017 early this year. This year has been a rollercoaster … so I’m proposing we kick 2017 off early. To get where you …

The 4 Pillars Every Online Business Is Built On

December 5th, 2016


Ever thought about launching an online course … or some other digital product or service? Here are the four most important elements you need to put into play. Whether you’re starting out or a you’re digital commerce …

Orbit Media’s Latest Survey of 1000 Bloggers

November 28th, 2016


It’s time again for Andy Crestodina’s annual survey of 1000(+) bloggers. Take a listen and see how your site measures against the trends … For the third year running, Andy Crestodina over at Orbit Media has run his …

Have You Already Missed the Podcasting Gold Rush?

November 14th, 2016


Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great? So, Ryan Holiday …

Getting More Traffic, Links, and Shares to Your Content

November 7th, 2016


“Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, …

5 Quick Wins for Content Marketers

October 31st, 2016


Content marketing is a long game … but that doesn’t mean we can’t create some quick wins. Strategic content marketing is all about long-term results …

Announcing: An Intriguing New Tool for Collaborative Content

October 24th, 2016


Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of …

A New Book to Make Content Marketing Easier

October 17th, 2016


There’s a word that comes up a lot when we talk about content marketing: Intimidating. It’s easy to get intimidated at the prospect of creating a …

Behind the Scenes at Copyblogger: Our New Email Approach

October 10th, 2016


Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamela Wilson take you behind the scenes to …

The ‘Obligatory’ Structure of Effective Content

October 3rd, 2016


Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they? Today, …

7 Powerful Content Strategies Borrowed from Advertising Masters

September 26th, 2016


The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques …

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

September 15th, 2016


A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia …

Ethics, Professionalism, and Good Manners for Content Marketers

September 8th, 2016


There’s a lot of great content out there … and then there’s the topic of today’s podcast. Sonia looks at the good, the bad, and the ugly. There are …

3 Questions that Can Haunt Creative Professionals

September 1st, 2016


Sonia’s back on the podcast this week with suggestions on how to address three challenges that pop up often in our communities. When we’re talking …

How to Give and Get Exceptional Testimonials, Part Two

August 25th, 2016


Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways? Giving a testimonial is a service to others, …

How to Give and Get Exceptional Testimonials, Part One

August 18th, 2016


In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in …

Are You Leaving Money on the Table with Weak Headlines?

August 11th, 2016


Your headline is the epic gateway to your content. Are you doing everything you can to pull your readers across the threshold? Tune in to hear from …

Content Marketing for Nonprofits

August 4th, 2016


Are the rules of content marketing different for nonprofits? We talk with Help One Now founder Chris Marlow to find out. Content marketing has …

The One-Two Punch that Creates the Most Successful Copywriters

July 28th, 2016


In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poets. And killers. Poets …

Pokémon Go: The Good, the Bad, and the Ugly

July 21st, 2016


Whether you love it or hate it — Pokémon Go is the biggest global hit in a long time. Is it worthwhile to try and find a Poké-marketing angle? We’ve …

5 Suggestions When You’re Writing About Controversy

July 14th, 2016


Expressing deeply­ held values in your content can have powerful results. But what happens when the conversation becomes controversial? There’s no …

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