The Content Marketing Playbook

Everyone knows that getting testimonials is marketing 101, but do you know the meaning behind why you need testimonials or other forms of customer content? On this episode, I want to talk to you about the reasons why …

One of the most effective and efficient ways to be successful with your content marketing and marketing in general is to collaborate.

Written content is the most underrated and underutilized form of content out there. The reality is that whether you're a writer or not, writing is one of the most valuable skills you can possess in the business world. …

A new platform has arrived! It's a platform inside another platform. It's called Instagram Reels. As a direct competitor to Tik Tok, there are still many questions in the air of how to actually use it correctly. Here is …

Keeping a pulse on the direction, the changes and ever-evolving content marketing field, can be such a challenge, so how do you keep up with it if …

Content marketing doesn't stop with social media like Facebook, Instagram, or LinkedIn. The most important place to put your content marketing is out on your website. Navigating what content to put on your website can …

One thing that we can learn from the movie industry as a business is the way they use content marketing to build anticipation for a movie opening. From the initial movie poster (graphic) to the critic reviews and movie …

YouTube is a content platform that can be difficult to figure out, but is vital to understand in your content marketing plan. Utilizing YouTube can …

Understanding how to properly use Instagram as a content marketing platform can be very confusing. So how do you properly use this dominating platform and get the most out of it?

Here are my tips and tricks in order to …

Facebook is the "OG" of social media platforms for businesses, but there are so many different things to understand when it comes to putting content marketing out on Facebook. From how to distribute content to …

If you have a podcast or a YouTube channel that you are wanting to grow organically, creating micro-content to push your audience to your pillar content is one of the best things you can do. Here are a few ideas for you …

Going live on social media platforms is an excellent way to drive real-time traffic to your content. There are endless possibilities when it comes to creating live content and what you can do with it. Here are my tips …

Creating content doesn't always have to be all serious and about business all the time. You can make it fun and more importantly, you can make it engaging. In this episode, I let you in on how I'm using fun content like …

Continuing from last week's episode talking about generating leads with content marketing, this episode, let's address converting those leads into customers with content marketing. In this episode, I'll give you 7 core …

Walking your target audience through a funnel in order to convert is not something a lot of people think about when it comes to content marketing. On the other hand, if your content marketing isn't driving people to …

Distribution of your content marketing is one of the final steps when it comes to content marketing. So where do you distribute your content to and how do you do it?

When getting into content marketing, there are so many different Softwares, tools, platforms, etc, to use to create and distribute your content. In …

One of my favorite topics to talk about when it comes to content marketing is transcribing content in order to juice out the potential of your video and audio content. Here are some actionable items to make that happen.

Of course, this episode is being published during the whole COVID-19 pandemic, but this isn't me trying to capitalize on the situation. It's of …

Landing pages are something that not every business is using, but could contribute to converting more customers. Lining up the right content is …

When it comes to content marketing, typically people think of video first and foremost. Well, there's a reason that's the case. Video DOMINATES the internet. So how exactly do you get started with no budget for creating …

One of the key factors in getting results with your content marketing is keeping it consistent. When you go 5 months and see no results, most people …

Copywriting is such an essential part of the content being discovered on any platform and making a good impression to go along with it. Understanding how to actually utilize and compliment you're content marketing …

The most powerful content that a business can put out is content that YOU don't put out. That's called user-generated content. Content put out by …

A very simple question to ask yourself......does my target audience even know who I am and what I am/do? As we get caught up in our day to day business, we sometimes forget that not everyone knows what we know and …

Messaging in your content is extremely vital if you truly want to convert your leads. Understanding ways to craft your messaging and dig deep into …

Stock images, videos and music are a great tool to bump the quality of your content marketing, but there are things you need to know before …

We all know what a podcast is (since you're listening to this one now), but what are the benefits of a podcast and how easy is it to create one?

Customer experience is a very underrated function in most businesses but can be the most powerful marketing you can do. There is one very key way to …

Short videos or long videos? Specific platforms or publish everywhere?! Many people ask me how long their video content should be and if they should …

Getting testimonials from your customers/clients is marketing 101, but how do you get the most out of those testimonials? I'm going to give you the best way to acquire testimonials and and how you get the most out of …

Quora isn't a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter's 330 million active users), Quora is a force to …

When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, …

When it comes to your audience converting with your product or service, there are 5 levels of awareness (or a funnel if you will) that you have to get them through. On this episode, I'll discuss the levels and how you …

When most people think of "marketing" the first thing that comes to mind is "advertising." The interesting thing is that advertising is only it's own silo in the realm of marketing. On the flip side, educational content …

A huge discussion in the marketing world right now is the topic of raw content vs. produced content. We live in a world today where creating content is easier than ever, but does that mean that the better quality …

If you were to choose one word to base ALL of your content on, it would be "RELEVANCE." Every single piece of content that you put out should be …

Being efficient with your content plays a big role with you sticking to it or not. If you're able to take a large piece of pillar content and juice …

Content marketing is something that not a lot of brands and personal brands focus on in their marketing efforts. I find that most of the time, the reason is that they don't understand content marketing. I'm here to …

This is directed to all my business owners and entrepreneurs out there with Maverick type personalities! When it comes to content marketing, you have to look at it as a dating relationship with your audience. If you …

For the past several years video has completely dominated our newsfeeds on social media. Over time, curating your videos has become extremely important in order to get the traction you need on your videos. At this point …

Google My Business is a platform that's been out for a good amount of time, but hardly any businesses are utilizing it. The thing to understand is that Google My Business is a huge factor when people search for your …

Just because you post on social media, doesn't mean it's been optimized to get the most engagement and results. This awesome concept of the social …

Coming up with ideas for content is something a lot of people get stuck with. If you dig deep enough, more times than not, you'll find that there are …

Starting with content marketing can be overwhelming for nearly everyone because of how much there is out there to do and that you can do. I have a simple four step method that I always encourage people to do if they're …