Cover art for podcast The Content Marketing Playbook

The Content Marketing Playbook

45 EpisodesProduced by Josh CullerWebsite

Content marketing is something that can be challenging to understand. Especially for small business owners and solopreneurs, but understanding how content marketing can elevate your business is a must! On this show, I break this subject down into specific topics making it easy for anyone to understa… read more

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Using Customer Content to Promote Your Products

September 1st, 2020


Everyone knows that getting testimonials is marketing 101, but do you know the meaning behind why you need testimonials or other forms of customer content? On this episode, I want to talk to you about the reasons why …

Content Collaboration

August 25th, 2020


One of the most effective and efficient ways to be successful with your content marketing and marketing in general is to collaborate.

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Written Content Tips & Tricks | The Content Marketing Playbook

August 18th, 2020


Written content is the most underrated and underutilized form of content out there. The reality is that whether you're a writer or not, writing is one of the most valuable skills you can possess in the business world. …

Instagram Reels | What It Is & How to Use It

August 11th, 2020


A new platform has arrived! It's a platform inside another platform. It's called Instagram Reels. As a direct competitor to Tik Tok, there are still many questions in the air of how to actually use it correctly. Here is …

Keeping Up With Content Marketing

July 21st, 2020


Keeping a pulse on the direction, the changes and ever-evolving content marketing field, can be such a challenge, so how do you keep up with it if …

Website Content Marketing Tips & Tricks

July 7th, 2020


Content marketing doesn't stop with social media like Facebook, Instagram, or LinkedIn. The most important place to put your content marketing is out on your website. Navigating what content to put on your website can …

Using Content Marketing to Unveil A New Product

June 30th, 2020


One thing that we can learn from the movie industry as a business is the way they use content marketing to build anticipation for a movie opening. From the initial movie poster (graphic) to the critic reviews and movie …

YouTube Content Marketing Tips & Tricks

June 23rd, 2020


YouTube is a content platform that can be difficult to figure out, but is vital to understand in your content marketing plan. Utilizing YouTube can …

Instagram Content Marketing Tips & Tricks

June 16th, 2020


Understanding how to properly use Instagram as a content marketing platform can be very confusing. So how do you properly use this dominating platform and get the most out of it?

Here are my tips and tricks in order to …

Facebook Content Marketing Tips & Tricks

June 9th, 2020


Facebook is the "OG" of social media platforms for businesses, but there are so many different things to understand when it comes to putting content marketing out on Facebook. From how to distribute content to …

Using Organic Content to Promote Your Podcast or YouTube Channel

May 26th, 2020


If you have a podcast or a YouTube channel that you are wanting to grow organically, creating micro-content to push your audience to your pillar content is one of the best things you can do. Here are a few ideas for you …

Creating Live Content Marketing

May 19th, 2020


Going live on social media platforms is an excellent way to drive real-time traffic to your content. There are endless possibilities when it comes to creating live content and what you can do with it. Here are my tips …

Creating Fun & Engaging Content

May 12th, 2020


Creating content doesn't always have to be all serious and about business all the time. You can make it fun and more importantly, you can make it engaging. In this episode, I let you in on how I'm using fun content like …

Structuring Content Marketing to Convert

April 28th, 2020


Continuing from last week's episode talking about generating leads with content marketing, this episode, let's address converting those leads into customers with content marketing. In this episode, I'll give you 7 core …

How to Generate & Convert Leads with Content Marketing

April 21st, 2020


Walking your target audience through a funnel in order to convert is not something a lot of people think about when it comes to content marketing. On the other hand, if your content marketing isn't driving people to …

Where & How to Distribute Your Content Marketing

April 14th, 2020


Distribution of your content marketing is one of the final steps when it comes to content marketing. So where do you distribute your content to and how do you do it?

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My Top Online Content Marketing Tools

April 7th, 2020


When getting into content marketing, there are so many different Softwares, tools, platforms, etc, to use to create and distribute your content. In …

Using Transcriptions & Closed Captions in Your Content Marketing

March 31st, 2020


One of my favorite topics to talk about when it comes to content marketing is transcribing content in order to juice out the potential of your video and audio content. Here are some actionable items to make that happen.

Why Right Now Is The Time To Start Content Marketing

March 24th, 2020


Of course, this episode is being published during the whole COVID-19 pandemic, but this isn't me trying to capitalize on the situation. It's of …

Creating Content for Your Landing Page

March 17th, 2020


Landing pages are something that not every business is using, but could contribute to converting more customers. Lining up the right content is …

Where to Start with Video Content

March 10th, 2020


When it comes to content marketing, typically people think of video first and foremost. Well, there's a reason that's the case. Video DOMINATES the internet. So how exactly do you get started with no budget for creating …

How to Create A Consistent Flow of Content Marketing

March 3rd, 2020


One of the key factors in getting results with your content marketing is keeping it consistent. When you go 5 months and see no results, most people …

How Copywiritng Affects Content Marketing

February 25th, 2020


Copywriting is such an essential part of the content being discovered on any platform and making a good impression to go along with it. Understanding how to actually utilize and compliment you're content marketing …

User Generated Content (Why It Matters)

February 18th, 2020


The most powerful content that a business can put out is content that YOU don't put out. That's called user-generated content. Content put out by …

Using Content to Educate Your Audience

February 11th, 2020


A very simple question to ask yourself......does my target audience even know who I am and what I am/do? As we get caught up in our day to day business, we sometimes forget that not everyone knows what we know and …

Crafting the Messaging In Your Content Marketing

February 4th, 2020


Messaging in your content is extremely vital if you truly want to convert your leads. Understanding ways to craft your messaging and dig deep into …

Using Stock Assets (Photos, Videos, Music, etc) Properly

January 28th, 2020


Stock images, videos and music are a great tool to bump the quality of your content marketing, but there are things you need to know before …

Podcasting | Why & How You Should Start One

January 21st, 2020


We all know what a podcast is (since you're listening to this one now), but what are the benefits of a podcast and how easy is it to create one?

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Leveraging Content Marketing in the Customer Experience

January 14th, 2020


Customer experience is a very underrated function in most businesses but can be the most powerful marketing you can do. There is one very key way to …

How Long Should Your Videos Be & Where Do You Publish Them?

January 7th, 2020


Short videos or long videos? Specific platforms or publish everywhere?! Many people ask me how long their video content should be and if they should …

Leveraging Testimonials in Your Content Marketing

December 31st, 2019


Getting testimonials from your customers/clients is marketing 101, but how do you get the most out of those testimonials? I'm going to give you the best way to acquire testimonials and and how you get the most out of …

Using Quora For Content Marketing

December 17th, 2019


Quora isn't a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter's 330 million active users), Quora is a force to …

Building Credibility with Content Marketing

December 10th, 2019


When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, …

The 5 Level of Awareness & How to Use Content In Those Levels

December 3rd, 2019


When it comes to your audience converting with your product or service, there are 5 levels of awareness (or a funnel if you will) that you have to get them through. On this episode, I'll discuss the levels and how you …

Advertising Vs. Educating with Content

November 26th, 2019


When most people think of "marketing" the first thing that comes to mind is "advertising." The interesting thing is that advertising is only it's own silo in the realm of marketing. On the flip side, educational content …

Raw Content Vs. Produced Content (The Epic Battle!)

November 19th, 2019


A huge discussion in the marketing world right now is the topic of raw content vs. produced content. We live in a world today where creating content is easier than ever, but does that mean that the better quality …

Building Your Content Around Relevance

November 12th, 2019


If you were to choose one word to base ALL of your content on, it would be "RELEVANCE." Every single piece of content that you put out should be …

Getting The Most Out of Your Content

November 5th, 2019


Being efficient with your content plays a big role with you sticking to it or not. If you're able to take a large piece of pillar content and juice …

The Purpose of Content Marketing

October 29th, 2019


Content marketing is something that not a lot of brands and personal brands focus on in their marketing efforts. I find that most of the time, the reason is that they don't understand content marketing. I'm here to …

Content Is A Marathon

October 23rd, 2019


This is directed to all my business owners and entrepreneurs out there with Maverick type personalities! When it comes to content marketing, you have to look at it as a dating relationship with your audience. If you …

Vertical Video Dominates

October 15th, 2019


For the past several years video has completely dominated our newsfeeds on social media. Over time, curating your videos has become extremely important in order to get the traction you need on your videos. At this point …

Google My Business

October 8th, 2019


Google My Business is a platform that's been out for a good amount of time, but hardly any businesses are utilizing it. The thing to understand is that Google My Business is a huge factor when people search for your …

The Social Media Cocktail (What Elements Create A Perfect Social Media Post)

October 1st, 2019


Just because you post on social media, doesn't mean it's been optimized to get the most engagement and results. This awesome concept of the social …

Creating Ideas for Content Marketing

September 24th, 2019


Coming up with ideas for content is something a lot of people get stuck with. If you dig deep enough, more times than not, you'll find that there are …

Where to Start with Content Marketing

September 16th, 2019


Starting with content marketing can be overwhelming for nearly everyone because of how much there is out there to do and that you can do. I have a simple four step method that I always encourage people to do if they're …

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