Today we have invited Philip Beck, who has had more than 40 years experience in the social media and marketing industry in and out of China. He commented on China’s digital transformation and how it is infusing innovation into China’s startup space.
He continued on to discuss how agencies and big companies have created opportunities for new startups to capitalise on those opportunities and the changing profiles of startup founders that are building new companies
1:03 Philip Beck intro
2:44 Social media industry in 2004
4:16 Hongkong in 2014
5:18 Not copycats, but local Chinese version
7:10 Why Renren was a hit
8:14 What was the media planning strategy back then
10:14 Red envelop phenomenon
13:52 Digitalisation of media
15:52 New innovation in marketing in china - access to consumer data points - built a very strong consumer profile
Tencent and alibaba
Look alike profile
20:29 How does Taobao and Tmall make money
23:14 What else is happening in the media marketing space for startups
25:50 Large agencies making acquisitions
28:14 Robin 8’s changing team profile
30:07 Changes in founders’ background
31:35 How to connect with Philip
Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!
Many thanks to our host Oscar Ramos and guest Philip Beck, editor David and Geep, producer Eva Shi & Summer Xia , organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com
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