Cover art for podcast The China Startup Pulse

The China Startup Pulse

146 EpisodesProduced by ChinacceleratorWebsite

The China Startup Pulse Podcast is an original weekly podcast for anyone interested in understanding China’s innovation, business, and tech landscape. We showcase entrepreneurial stories, present key teachings from thought leaders, and analyze the strategy of the big tech giants.Backed by Chinaccele… read more

32:29

How China's Media Digitalization Innovates Startups with Philip Beck, Chairman of Dubeta

Today we have invited Philip Beck, who has had more than 40 years experience in the social media and marketing industry in and out of China. He commented on China’s digital transformation and how it is infusing innovation into China’s startup space.

He continued on to discuss how agencies and big companies have created opportunities for new startups to capitalise on those opportunities and the changing profiles of startup founders that are building new companies

1:03 Philip Beck intro
2:44 Social media industry in 2004
4:16 Hongkong in 2014
5:18 Not copycats, but local Chinese version
7:10 Why Renren was a hit
8:14 What was the media planning strategy back then
10:14 Red envelop phenomenon
13:52 Digitalisation of media
15:52 New innovation in marketing in china - access to consumer data points - built a very strong consumer profile
Tencent and alibaba
Look alike profile
20:29 How does Taobao and Tmall make money
23:14 What else is happening in the media marketing space for startups
25:50 Large agencies making acquisitions
28:14 Robin 8’s changing team profile
30:07 Changes in founders’ background
31:35 How to connect with Philip

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!

Many thanks to our host Oscar Ramos and guest Philip Beck, editor David and Geep, producer Eva Shi & Summer Xia , organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The China Startup Pulse

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.simplecast.com/78I5oQc_

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens