Cover art for podcast The China Startup Pulse

The China Startup Pulse

146 EpisodesProduced by ChinacceleratorWebsite

The China Startup Pulse Podcast is an original weekly podcast for anyone interested in understanding China’s innovation, business, and tech landscape. We showcase entrepreneurial stories, present key teachings from thought leaders, and analyze the strategy of the big tech giants.Backed by Chinaccele… read more

30:36

The Golden Rule of WeChat Marketing with the “Ronin of Marketing and Agency Work” Kenneth Cheung, Co-Founder at Actionable Data

China is obsessed with data. But how can you access it, and leverage it to your benefit? Kenneth Cheung shines a light on how you should be using data to market yourself or your company, and shares with us the “golden rule of WeChat marketing”. From initially acquiring data to actually learning how to use it properly, Kenneth walks this integral process while talking about his work in consulting on brand management and KOL influencer marketing in China. He also talks about the power of mini-apps, the first principals of market, and much, much more! If you want to market your brand on WeChat to its maximum potential, this is a can’t-miss episode.

Show Notes
1:42 Introduction 3:02 Describing China’s business ecosystem 5:11 China’s obsession with data 7:45 The process of doing a data search 11:00 Getting around closed systems 14:00 WeChat as a future platform for e-commerce 18:27 The power of mini apps 22:50 A crash course on KOLs 27:18 Lightning round questions

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!

Many thanks to our host Ryan Shuken, guest Kenneth Cheung, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at chinaccelerator.com!

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The China Startup Pulse

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.simplecast.com/78I5oQc_

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens