Cover art for podcast The China Startup Pulse

The China Startup Pulse

146 EpisodesProduced by ChinacceleratorWebsite

The China Startup Pulse Podcast is an original weekly podcast for anyone interested in understanding China’s innovation, business, and tech landscape. We showcase entrepreneurial stories, present key teachings from thought leaders, and analyze the strategy of the big tech giants.Backed by Chinaccele… read more

39:16

Advertising the China Movement, with Milo Chao, Chief Strategy Officer at TBWA

Milo is an expert in advertising, who knows how to bridge the gap between big business and the solutions startups bring to the table. He is an Expert in Residence at Chinaccelerator who helps teams develop their story and message. He has worked at many of the big names in advertising and brings his experience and approach to startups in today's cast.

Beyond crafting your message for impact and reach, the most important part of your pitch is understanding your audience better than anyone else. Milo talks about how advertising is changing in China and what is needed to stay ahead of the curve, innovation.

Thanks to our sponsors Chinaccelerator, People-Squared, and syndication partner Technode.com

Please leave a review on iTunes and write us at team@chinastartuppulse.com

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