01:53 About Alex and KAWO
02:37 What brought Alex to China
03:45 How Alex started working for a technology company
05:26 What has KAWO achieved
06:28 What makes dynamic social media ecosystem in China
11:06 Challenges that western brands have in China
14:56 Social media is way more influential than it was
19:28 Localization: trust the local team and listen to users
20:01 Brands are also facing risks from publicity
25:40 Startups being impacted by the PR crisis
27:20 The reason why there were more PR crises
29:24 KAWO’s competitors and challenges
Many thanks to our guest Alex Duncan, host Oscar Ramos; ; producers Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com
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