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The China Startup Pulse

146 EpisodesProduced by ChinacceleratorWebsite

The China Startup Pulse Podcast is an original weekly podcast for anyone interested in understanding China’s innovation, business, and tech landscape. We showcase entrepreneurial stories, present key teachings from thought leaders, and analyze the strategy of the big tech giants.Backed by Chinaccele… read more


The Go-to-Market Playbook by NIU: a NASDAQ-listed Chinese Smart E-Scooter Company

02:12 Introduce Joseph Constanty

03:08 Introduce NIU Technologies

03:37 How Joseph ended up working in mobility

04:40 Urban transportation problems in emerging markets

07:38 The position of China in the global electric vehicles industry

10:45  NIU was firstly launched and sold through online crowdfunding campaigns

13:04  The e-scooter customers

15:08  NIU’s history

18:38  The best practices of bike sharing

21: 23  The “technology” gene of NIU

22:43  How NIU uses data to improve the user experience

25:53  NIU’s playbook of internalization

30:24  Different data policies in different countries

32:00  Challenges when a Chinese brand expand to overseas markets

35:20  Is China a leader in the global mobility industry

38:15  Model to work with overseas distributers

40:13  NIU’s unique go-to-market approaches

43:23 “Cars are the enemy of our cities”

46:40 How to contact Joseph

Many thanks to our host Oscar Ramos; our guest Joseph Constanty; producer Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website

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