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The China Startup Pulse

146 EpisodesProduced by ChinacceleratorWebsite

The China Startup Pulse Podcast is an original weekly podcast for anyone interested in understanding China’s innovation, business, and tech landscape. We showcase entrepreneurial stories, present key teachings from thought leaders, and analyze the strategy of the big tech giants.Backed by Chinaccele… read more

40:29

Is the Holy Grail of marketing simply not marketing at all? This and more with world class word-of-mouth marketing expert Sina Farzaneh.

In this episode, we sit down with China’s word-of-mouth marketing expert Sina Farzaneh to discuss how brands can grow organically by studying and engaging customers systematically.

In 2010 Sina co-founded Advocacy, a marketing agency that helps identify and activate brand advocates for consumer goods companies. He is currently working on his new venture PullPath, a software platform to bring what he’s built at Advocacy to a grassroots level.

We also discuss the advantage of word-of-mouth over traditional marketing methods, differences between doing marketing in Silicon Valley and China, and the role human behavioral understanding can play in technology advancement.

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