Cover art for podcast The China Startup Pulse

The China Startup Pulse

146 EpisodesProduced by ChinacceleratorWebsite

The China Startup Pulse Podcast is an original weekly podcast for anyone interested in understanding China’s innovation, business, and tech landscape. We showcase entrepreneurial stories, present key teachings from thought leaders, and analyze the strategy of the big tech giants.Backed by Chinaccele… read more


Market Localization of the Highest Valued Unicorn with Sam Gellman, First Foreign Employee of Uber China

On this day 2 years ago, China’s ride-hailing industry experienced a major turning point - Didi purchased Uber’s China operations and Uber took a 20% stake in Didi. So far Uber has expanded in more than 449 cities and 66 countries. Today, many companies are still trying to elbow into this crowded industry.

In this episode, we are lucky to have Sam Gellman as our guest, the first international Uber employee that took care of the company’s expansion in Asia and China. Sam shared his past experience in redesigning Uber’s playbook to adjust to China’s unique ecosystem, channels for communication and user acquisition. Despite knowing only a bit of Chinese, Sam was assigned to create a Chinese name for Uber. Fortunately, the Chinese name 优步 turned out to be one of the most well-received foreign company names. As the person who worked on market localization for Uber, Sam also shared how they took the company from nothing to a massive exit within 3 years.

Also check out Uber CEO and Co-Founder Travis Kalanick's statement on the merger:

Many thanks to RISE Conference 2018 for gathering global elites in Hong Kong and supporting China Startup Pulse to present good quality content for our listeners.

Show notes:
Intro 1:44 Coming to Hong Kong with Goldman Sachs 2:40 Scaling Uber to Europe 8:30 The most surprising part of launching in Asia 10:08 Choosing a Chinese name for Uber 12:35 The key lesson learned from Uber 17:31 Having a global footprint while still improving your product 23:31 What’s keeping Sam busy 25:30

As always, thanks to our host Oscar Ramos, guest Sam Gellman, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at!

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The China Startup Pulse


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens