Today we talk with Donna Li, a digital marketing veteran, who was part of the team that launched Alimama, the digital advertisement division of Alibaba, which is also the largest player by revenue in the digital advertising space in China.
02:06 Introducing Donna Li
03:25 How did you get started in digital marketing in China
06:06 Digital marketing in China at around 2010
10:15 Transition from Yahoo to Alibaba
13:12 Advertising: Taobao’s monetization model
18:26 Alimama: Cash Cow for Alibaba
22:15 Is Amazon following a similar playbook?
25:50 New inventor: Bytedance
29:55 Advertisement as a business model for early-stage startups
34:10 Build digital measurement currency at Nielsen
35:42 Challenges for startups
Many thanks to our guest Donna Li; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com
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