Cover art for podcast The Business Trendsetter Podcast

The Business Trendsetter Podcast

59 EpisodesProduced by Adam Hartung, Manny Teran, Spark PartnersWebsite

Ready to create lasting and sustainable business growth? Join our weekly show with hosts Adam Hartung & Manny Teran of Spark Partners. Combined they have created over $3 Billion in customer value and leverage Adam’s deep domain expertise on Disruptive Innovation to teach business leaders how to tran… read more


12-15-2020: Take a New Route and Drive Towards Your Customer

Spark Partners continues December’s highlight of admirable and not-so-admirable innovators by looking at the mistakes companies have made by investing in the wrong innovations. Companies like Uber, Segway, and others with unique creations have gone wrong when they confused their value delivery system with their value proposition. Uber just gave up on their billion dollar investment on autonomous vehicles, an effort that never aided their value proposition. As cool as Segway was, no one had any use for it. Even the great winners in innovation, like Microsoft and Google, have lost by creating products that customers did not need (remember the Windows Phone and Google Plus?). So what’s the right investment?

We’ve said it before. You must know your customers and know their needs. You can’t create a solution without knowing the problem. Like Apple and Zappos, innovators need to give people what they need before they realize that they need it. This might be difficult for those with MBAs or experience in rigid organizations; you probably know how to run the business, but might be less inclined to be a risk-taking innovator. But even innovators can find businesses to work within both systemically and creatively. If you want to get rich, get to know your customers first, then create innovations.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to The Business Trendsetter Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens