Cover art for podcast The Business Trendsetter Podcast

The Business Trendsetter Podcast

55 EpisodesProduced by Adam Hartung, Manny Teran, Spark PartnersWebsite

Ready to create lasting and sustainable business growth? Join our weekly show with hosts Adam Hartung & Manny Teran of Spark Partners. Combined they have created over $3 Billion in customer value and leverage Adam’s deep domain expertise on Disruptive Innovation to teach business leaders how to tran… read more

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How to Sell in a World that Never Stops Changing - Special Interview with Frank Cespedes

July 27th, 2021

41:36

Revenue growth requires strategy AND execution.  Yet despite over 5,000 business schools in the USA, there are fewer than 300 courses on sales. Dr. …

Netflix and Zoom – More Lessons from Market Leaders

July 21st, 2021

36:25

Netflix wasn’t always a household name. They had to destroy Blockbuster first.  But then to keep from being destroyed itself Netflix had to …

Branson Goes to Space – The Wonders of Blank Space

July 14th, 2021

37:16

Taking advantage of Trends to grow your business requires implementing projects outside the normal flow of business. To do this successfully you need …

7-8-2021: Trend or Fad? Knowing Which Could Make (Or Break) Your Business

July 8th, 2021

38:35

Do you know how to tell the difference between a trend and a fad? If you invest in trends you can be ahead of competitors and make lots of money. If …

Will You Be the Next Jeff Bezos or Mark Zuckerberg? Meet Up-And-Comer Max Tornow

June 29th, 2021

33:45

Max's goal is to be a billionaire, and possibly the next Jeff Bezos.  He doesn’t just goal it – he’s planning for it.   In this podcast he gives his perspective to challenges entrepreneurs face, and how programs like …

Construction industry

June 23rd, 2021

32:51

Like all industries, construction is impacted by trends.  Even though it seems very traditional, trends in financing costs and  how we work are making a big difference in the facilities we need for living and working. …

6-16-2021 There’s Mushroom for Growth When You Focus Your Market

June 16th, 2021

35:21

In this week’s podcast, Manny and Adam bring on special guests John De Lorenzo and Kristopher Savage of Desert Pearl Mushrooms, a Tucson-based …

Trends in Transportation

June 8th, 2021

33:36

Autonomous cars are going to happen. The question is when.  It’s most likely a LOT earlier than you are anticipating. And that’s a missed opportunity for your business to perform better, building on the higher …

The Business Trendsetter Podcast 6-2-2021: The Gig Economy is the Empowerment Economy

June 2nd, 2021

38:35

We love to talk about trends and the importance of following them, but there’s a few trends that need a little love on their own. In this episode of …

5-27-2021 How Amazon Bought MGM for Free

May 27th, 2021

38:35

Amazon is buying MGM Studios for $9B. But actually, Amazon is buying MGM for free. And you can do the same thing – if you follow trends. You too …

4-16-2021 The 4 Megatrends for 2020-2030

April 16th, 2021

12:11

Megatrends are the big trends that affect all people, and all businesses.  Originally identified in 1982 by John Naisbitt (who died 13 April) and detailed in his book of the same name, today we can still use Megatrends …

4-8-2021 Focus Your Resources on Growth Opportunities

April 8th, 2021

35:59

We put resources onto our business, and it becomes an ongoing “constant.” We insufficiently evaluate if we are over-investing people, money and our management resources in protecting historical businesses. Thus, we …

3-31-2021 Finding the Right Advisors and Coach for Your Business

March 31st, 2021

29:41

Obtaining the right advice is really important to helping you succeed. We all need external input to get over and around our biases, while providing external eyes, ears and mental energy to our business. But most of …

3-25-2021 Focus on Growth and Build on Trends to Create Value – Learn from the Success and Failure of General Electric

March 25th, 2021

25:33

You can never assume your business is sustainable. In reality, market shifts can happen remarkably fast. Your business can become obsolete faster …

3-18-2021 Overcome Perceptual BIAS and Fear of Risk to Be More Successful

March 18th, 2021

25:45

There is real, measurable risk. But we make most decision on our perception of risk – rather than real risk. What’s new, or you don’t understand, you think of as risky. But many new opportunities are NOT risky. In …

3-10-2021 Tie Current Events to Long-Term Trends So You Make Decisions to Grow

March 10th, 2021

28:13

You can create “Opportunity Value” in your business – making it possible for your value to increase by creating more opportunities for success. It’s easy to keep busy and not get around to innovating. But if we use …

3-3-2021 Pandemic Success Story – Pivoting to the Future at Crooked Tooth Brewery

March 3rd, 2021

35:07

The pandemic hit a lot of small businesses hard. None worse than food & beverage, which shut down totally with no idea what the future would …

2-24-2021 Cryptocurrency – Trend or Fad? Knowing Which is Critical for Success

February 24th, 2021

28:45

Cryptocurrencies recently drew a lot of attention due to Elon Musk personally investing heavily, while having Tesla also invest. Subsequently some …

2-17-2021 Innovation Success – Chase the Money Not the Technology

February 17th, 2021

27:10

Successful innovation requires tracking big trends, and thinking about how these will change customer behaviors and markets. Innovators have to …

2-9-2021: 4 Big Trends – Lessons from Super Bowl LV That Can Grow Your Business

February 10th, 2021

26:35

Over Time the Super Bowl has become the premier location for launching advertising related to emerging products. Super Bowl LV was no different. There were of course traditional ads for mass market products from …

2-3-2021: GAMESTOP – Manage for the Long-Term, Follow Trends Rather Than Fads

February 3rd, 2021

27:59

GameStop stock was recently manipulated by stock traders into wild price volatility. But this was a fad – with many losers and some winners. This …

1-27-2021: The Death of IBM - How To Avoid Your Demise

January 27th, 2021

26:22

IBM is well on its way to becoming the next Sun Microsystems, Wang or Digital Equipment Corp (DEC.) Despite an incredible legacy, today IBM is irrelevant in the marketplace, and its sales have been declining for nearly …

1-19-2021: From Research Invention to Commercialization – Friction and Obstacles

January 19th, 2021

31:52

This week’s podcast is an interview with Doug Hockstad, Assistant VP at the University of Arizona’s Tech Launch Arizona. Doug discusses how the university undertakes initial efforts to commercialize inventions for its …

1-12-2021: Planning and Executing for a Future of Growth

January 13th, 2021

26:16

From storming the Capitol to running a business, failing to plan is a common reason for failure. During the pandemic, individuals and business failed …

1-5-2021: Don’t Plan for What You Know, Plan for What You DON’T Know

January 5th, 2021

26:28

It’s 2021 and Spark Partners discuss how business leaders can strategically prepare for the future ahead. This episode Adam and Manny focus on planning for disruption, rather than business as usual. We’re almost a year …

12-29-2020: Your New Year’s Guide to THRIVING to the FUTURE

December 29th, 2020

26:40

The new year is right around the corner, and Spark Partners are wrapping it up with a conversation to prepare you for 2021. What tools do you need to …

12-22-20: Deserted Shopping Mall Turned Flourishing Farm - Turning Setbacks into Opportunities

December 22nd, 2020

25:41

In a continued exploration of important innovators, Adam and Manny launch a conversation from a troubling phenomenon -- unused real estate in the US. What’s left of once bustling shopping malls, busy workplaces, and …

12-15-2020: Take a New Route and Drive Towards Your Customer

December 15th, 2020

27:47

Spark Partners continues December’s highlight of admirable and not-so-admirable innovators by looking at the mistakes companies have made by investing in the wrong innovations. Companies like Uber, Segway, and others …

12-8-2020: Want to Succeed? Put Yourself in Hsieh’s Shoes

December 8th, 2020

26:46

In this month’s celebration of notable innovators, Spark Partners take this episode to compare two notable innovators: the late Tony Hsieh and the late Frank Carney. Hsieh, the former CEO of the online shoe company …

12-1-2020: Innovate to Save Lives - With Insulin Now CEO Mica Kinder

December 3rd, 2020

31:51

This week on The SparkCom Podcast, Manny and Adam are joined by Mica Kinder, founder and CEO of Insulin Now. The online pharmacy provides low-cost …

11-24-2020: Pivot Your Business Toward 2021

November 24th, 2020

25:30

As we fast approaching the end of 2020, we can see how much the business landscape has changed through the COVID-19 pandemic. In a time of need and economic fallouts, several companies have stayed on top after bringing …

11-17-2020: The Essential Qualities of a Successful Entrepreneur

November 18th, 2020

28:42

What makes a successful entrepreneur? What makes a successful innovator? Hint: It’s not DNA.

In this week’s episode of the SparkCom Podcast, Manny …

11-11-2020: It’s in Your Control - Prepare for Failure or Prepare to Survive

November 11th, 2020

26:29

If you could predict the future accurately, would you do anything different? So many business leaders from prominent companies and small businesses …

11-3-2020: Trends are the Entrepreneur's Compass to Innovation

November 3rd, 2020

27:18

Adam and Manny take this week’s episode to cover trends and why they are so paramount to the field of innovation. From a changing energy industry and the rise of vegetarian diets, to the rising costs of homes and shifts …

10-23-2020: Trends Will Always Outweigh the Government

October 27th, 2020

26:46

This week the Partners spark a conversation on the effects of third party involvement on business growth and innovation. Reviewing the Department of …

10-16-2020: The Future of Film - Beyond Overpriced Popcorn

October 20th, 2020

25:30

Following up on a previous discussion on Disney, Spark Partners turn their attention to the struggling film industry and movie theaters. Hollywood’s …

10-2-2020: Growing Opportunity AND High Risk in the Cannabis Industry

October 6th, 2020

26:02

In this episode of the SparkCom Podcast, Adam and Manny discuss the contrast of growing opportunity and high risk in the cannabis industry. …

9-25-2020: Don’t Bank on Your Bias - Acknowledge It and GROW PAST It

September 29th, 2020

26:32

“That’s not the way things are done here” is one of the most common and destructive mentalities any business leader can have, especially if they want their business to grow. Wells Fargo CEO Charlie Sharf perfectly …

9-18-20: Know Your Destination and Direction, or Go Nowhere Like Kraft-Heinz

September 21st, 2020

25:55

In Alice in Wonderland, Lewis Caroll said, “If you don’t know where you’re going, any road will get you there.” Maybe you’ve applied his words to …

9-4-2020: Look to Tesla for Creating High Value Innovations

September 8th, 2020

26:35

Adam and Manny take a look at how one of the world’s most innovative companies, Tesla, arose and achieved such high valuation when others in the automotive industry have considered it too unconventional and no match for …

8-28-2020: The Time is NOW to Embrace the Gig Economy

September 1st, 2020

31:14

The Spark Partners dive deep into one of the biggest marketplace trends, the Gig Economy, with their discussion brought on by California’s Assembly Bill 5 (AB5) that’s impacted tons of businesses like Uber and Lyft. The …

8-21-2020: Make Your Innovations Out of this World! With Space Perspective Co-Founder Taber MacCallum

August 25th, 2020

35:06

On this week’s episode, the Spark Partners are joined by special guest Taber MacCallum to discuss how he has established a successfully innovative …

8-14-2020: LEAD Your Business To Growth or Get Lost in the Mail

August 18th, 2020

31:03

Don’t shoot the messenger! With the future of the US Postal Service in question, the Spark partners examine the harmful role leadership can play in …

8-7-2020: Disney’s Growth Stall Proves Why You Should Drop Outdated Traditions

August 11th, 2020

35:29

Businesses everywhere too often fail because they’ve been stuck trying to carry on tradition or old values that have less and less impact in today’s …

7-31-2020: Real Pivots Extend VALUE Not Capabilities

August 5th, 2020

33:53

The Spark Partners continue their conversation on pivots, looking at real world examples of both successful and unsuccessful pivots. Netflix sets the …

7-24-2020: Failing Traditional Retailers MUST Innovate to Survive

August 5th, 2020

32:30

With the forced closures of thousands of businesses across the country, the COVID-19 pandemic has highlighted the inevitable fate of the retail industry: traditional retailers are failing amidst the rise of e-commerce. …

7-17-2020: Strategically Pivot to Offer What Your Customer REALLY Wants

August 5th, 2020

30:37

The term "pivot" is commonly thrown around among businesses of all scales to define changes in business strategy. Many entrepreneurs attempt to make big changes to improve business, but don't actually create a change in …

7-10-2020: How Innovative is Your Business? With Stackhouse Founder Ryan Egan

August 5th, 2020

36:10

What do the Spark Partners' think about the so-called innovative ideas of today's startups? Adam and Manny discuss innovation in the housing market this week with guest Ryan Egan, founder of Stackhouse, a Tucson-based …

7-3-2020: Your Business Should Go Where the Global Economy is Going

August 5th, 2020

28:06

Adam and Manny cover the importance of understanding globalization for business at all scales. Business leaders must learn to think outside of the perspective of the US, understand globalization as a trend, and know …

6-30-2020: The Facebook Ad Boycott Proves Why You Should Follow Trends

August 5th, 2020

14:14

Adam and Manny release a short mid-week podcast to highlight the current Facebook Ad Boycott by hundreds of companies for the platform’s inaction to remove hate speech and false information. According to Adam, the …

6-26-2020: Understand the TRUE Value to Innovate Your Business

August 5th, 2020

33:41

What's the true value of your business? This concept is the center of discussion in this week's episode, where the Spark Partners discuss how important identifying the true value is essential to innovating for success. …

6-19-2020: Disruptive Innovation is the Key to Continuous Business Growth

August 5th, 2020

34:28

Adam and Manny break down the Spark Partners' core idea of disruptive innovation, and explain how businesses win or lose when they choose between constantly meeting customer needs or defending and extending traditional …

6-12-2020: Where to Take Your Business Post-COVID-19

August 5th, 2020

29:16

Amidst the corona virus pandemic, the biggest question is when will we return to normal? According to Adam, never. And returning to business as usual is the wrong way to go. The Spark Partners discuss exactly where …

6-5-2020: Be Diverse, Be Inclusive, Be Open to Growth

August 5th, 2020

29:29

In light of the protests sparked nationally following the killing of George Floyd, Adam and Manny discuss the importance of incorporating diverse …

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