Cover art for podcast The Business of Healthcare with Tara Humphrey

The Business of Healthcare with Tara Humphrey

189 EpisodesProduced by Tara HumphreyWebsite

Tara Humphrey looks behind-the-scenes at the business side of healthcare by talking to NHS and private healthcare leaders. And, throughout this podcast, she also shares her own project management and leadership insights.Tara has an MBA in Healthcare Leadership and Management and Leadership. She is t… read more


#42: Appt Health with Hector Smethurst

Meet Hector Smethurst the Founder of Appt Health. Appt Health is a tech company and a social enterprise working with Primary Care organisations to help improve the call and recall process making it easier for patients to access appointments. Hector set up his business from scratch having had the idea from working in a practice as a volunteer.

Hector joins me today to share his masterclass in how to make change using behavioural economics. He talks about how he uses the EAST framework in communications to encourage people to participate, and how at Appt Health they are always looking at ways to make it easier for patients. Hector also tells us about how his journey to Appt Health started with volunteer work, and how he saw how something could be better and built a company to fix it.


“We are trying to match commercial success with social impact, and we value the two equally.” Hector Smethurst


This week on The Business of Healthcare:

  • What the call and recall process is.
  • How the work Appt Health is doing impacts patients.
  • How to make change using behavioural economics.
  • What Appt Health are doing to reduce health service inequalities.
  • Where Appt Health started and how it’s grown.
  • What the EAST Framework is and how it can be used to engage patients.
  • Helpful advice for others dealing with stress, doubt and worry.


Connect with Hector Smethurst:


Improving the Business of Healthcare – One Episode at a Time

Thanks for tuning into this week’s episode of the Business of Healthcare Podcast with your host, Tara Humphrey. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Don’t forget to visit our website and follow us on LinkedIn and Twitter for more great content and information to improve your healthcare organisation.

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