Gary Hughes is a practice manager at the Waterfield practice in Berkshire and provides consultancy services, supporting practice managers and partners to develop their general practices. Tara talks to Gary about how he balances the strategic and day-to-day operational aspects of his role. Gary also discusses the role of social media and brand for general practices, and the ways practices can harness digital channels to reach their audiences. Tara asks Gary how his practice is adapting to the introduction of primary care networks and the two discuss how practice managers can effectively work with GP partners. They round off their conversation with a chat about how practices can reach out to encourage the next generation to consider primary care as their career destination of choice.
Gary on LinkedIn: https://www.linkedin.com/in/gary-hughes-b9070625/
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