Cover art for podcast The Business of Healthcare with Tara Humphrey

The Business of Healthcare with Tara Humphrey

189 EpisodesProduced by Tara HumphreyWebsite

Tara Humphrey looks behind-the-scenes at the business side of healthcare by talking to NHS and private healthcare leaders. And, throughout this podcast, she also shares her own project management and leadership insights.Tara has an MBA in Healthcare Leadership and Management and Leadership. She is t… read more


#83: Being Disruptive with Wayne Middleton

Wayne Middleton is the CEO of Luto, a company that specialises in producing user friendly communications that are tested with real people. Luto is a unique company that write and design their communications and provide extensive marketing research on them.

Wayne joins me today to share insights of his company Luto. How they adapted and evolved when Coronavirus first hit to keep working, but also the positive changes they have made. Wayne tells us what makes good and bad communications, and ways you simply test and research your own communications. And he shares how the business always looks for ways to stay innovative and be disruptive in the market.


“It’s easy to get comfortable in your surroundings, but actually while a move was disruptive, it has made some really positive changes for the business.” Wayne Middleton


This week on The Business of Healthcare:

  • Who Luto are and what they do.
  • The importance of clear and simple communication.
  • How Luto have adapted because of Coronavirus.
  • What makes a user friendly communication.
  • The difference between good and bad communications.
  • Ways for you to test your messages.
  • The roles at Luto that support the business.


Connect with Wayne Middleton:


Improving the Business of Healthcare – One Episode at a Time

Thanks for tuning into this week’s episode of the Business of Healthcare Podcast with your host, Tara Humphrey. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Don’t forget to visit our website and follow us on LinkedIn and Twitter for more great content and information to improve your healthcare organisation.

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