Cover art for podcast The Business of Healthcare with Tara Humphrey

The Business of Healthcare with Tara Humphrey

189 EpisodesProduced by Tara HumphreyWebsite

Tara Humphrey looks behind-the-scenes at the business side of healthcare by talking to NHS and private healthcare leaders. And, throughout this podcast, she also shares her own project management and leadership insights.Tara has an MBA in Healthcare Leadership and Management and Leadership. She is t… read more


#91: The Importance of Personal Branding with Aarti Parmar

Aarti Parmar is a Brand Strategist, Coach and Brand Designer and has a wealth of experience helping businesses understand the importance of branding. This is an episode that everyone will be able to take something from and see how branding is just as important in healthcare as any other business.

Aarti joins me today to talk about branding, personal branding and shares practical tips on how to get on the right track. She shares her personal development journey and her time working with her spiritual mentor. She talks about how to take ownership of your brand and being brand mindful. She talks about how to make intentional decisions and conscious decisions. She also tells us the importance difference between your brand and your logo.


“Brand mindfulness is very much about being aware of every thought speech and action, it’s about being very much aware of your own actions and what you are putting out there and why you are doing it.” Aarti Parmar


This week on The Business of Healthcare:

  • The importance of branding.
  • How to take ownership of your brand.
  • Aarti’s spiritual journey.
  • What being brand mindful is.
  • How to make intentional and conscious decisions.
  • The difference between your brand and your logo.


Connect with Aarti


Improving the Business of Healthcare – One Episode at a Time

Thanks for tuning into this week’s episode of the Business of Healthcare Podcast with your host, Tara Humphrey. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Don’t forget to visit our website and follow us on LinkedIn and Twitter for more great content and information to improve your healthcare organisation.

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