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The Business of Healthcare with Tara Humphrey

189 EpisodesProduced by Tara HumphreyWebsite

Tara Humphrey looks behind-the-scenes at the business side of healthcare by talking to NHS and private healthcare leaders. And, throughout this podcast, she also shares her own project management and leadership insights.Tara has an MBA in Healthcare Leadership and Management and Leadership. She is t… read more


#101: How to Sell with Confidence

In episode 99, I talked you through how to overcome your fear of selling and why we should sell our services and our time. If you are yet to listen to that episode, have a listen here.

Today, I am going to talk you through how to sell with confidence.

Get Organised

  1. Define and refine your offer for your ideal community or client. You need to be able to tell people what you do and what you can help them achieve.
  2. You need to agree your price - and keep it consistent.
  3. Showcase your credentials and expertise. I talked you through this in episode 99.


When I have total belief in how I can help someone, I really don’t have any fears or doubts in promoting or selling my offer.

So, I invite you to consider the level of belief you have in your service. If you are going to run a successful business then I suggest this is an area you invest in, perhaps in the form of a coach to help you see how amazing you really are.

Asking for the Sale

Notice I do not say ‘pitch’! I do not pitch to potential clients - we just talk. I’ll ask them how they are, what they are struggling with and what they have tried in the past.

I will ask them if it’s OK if I share a little of what we do and how I think we can help them.

The only sales trick I use is the scarcity technique.

This is a tried and tested method, and you will see this every day in the form of early bird pricing, introductory offers and limited tickets.

Simple, easy, not salesy and it works.

Dealing with rejection

Sales is a numbers game. The more people you have in your network, community, your funnel, your pipeline, the more opportunities you have for people to say yes.

So, you need to get out there and ask in a way that feels good to you and maintain this energy when people say no.

Remember: people will say no and that’s OK.

A visualisation exercise

Close your eyes and visualise doing your job and loving it. Or visualise a moment when a client has praised you for the work you have done together.

Savour that feeling.

That is the energy you must hold and embody when you make your next call or email. That energy has so much power. Use it.

Work with me

If this podcast resonated with you, and you are a healthcare professional requiring some dedicated time to help you work through some of the challenges around building your business and selling your services, I would love to help you. Click here to work with me or email me at

For more weekly insights and advice sign up to my newsletter.

Improving the Business of Healthcare – One Episode at a Time

Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on Twitter, Instagram and LinkedIn or visit our website – THC Primary Care.

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