The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of the practices, processes, and intentional actions that bridge the gap from launch to legendary in our podcasts and beyond.
73: Leveraging Language, Networks, and Content with Jenn Lisak
Jenn Lisak, Founder of Sapphire Strategy, joins me for a conversation around leveraging language, networks, and content to grow your business.
The Power of Language
- Being intentional about the language you use to attract clients
- Avoiding apologetic language to justify your pricing
- Using numbers and data to support your proposals
- Creating conversion paths on your website
Creating the Right Content for Your Audience
- Marketing trends come and go
- Know your audience
- 65% of people are visual learners
- 30% are audio learners
- 5% are kinesthetic learners
- Your website creates people's perception of your business
Creating a Solid Network
- The importance of building your referral networks
- Getting involved with NAWBO and Pass the Torch for Women
- Asking for advice from experienced members of your network
- Mentoring and paying it forward
Links and Resources
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Listen to The Brassy Broadcast with Jen Edds
RadioPublic
A free podcast app for iPhone and Android
- User-created playlists and collections
- Download episodes while on WiFi to listen without using mobile data
- Stream podcast episodes without waiting for a download
- Queue episodes to create a personal continuous playlist
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connecting
Find new listeners
- A dedicated website for your podcast
- Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Understand your audience
- Capture listener activity with affinity scores
- Measure your promotional campaigns and integrate with Google and Facebook analytics
Engage your fanbase
- Deliver timely Calls To Action, including email acquistion for your mailing list
- Share exactly the right moment in an episode via text, email, and social media
Make money
- Tip and transfer funds directly to podcastsers
- Earn money for qualified plays in the RadioPublic apps with Paid Listens
Updated privacy policy: We have made some changes to our Privacy Policy. Please note that your continued use of the RadioPublic services following the posting of such changes will be deemed an acceptance of this update. Learn more.