Tour Manager, Lisa Lombardo, talks about realizing at an early age that music could be a business, negotiating her first record deal, and how she manages the challenges of life on the road for a touring band.
"Concentrate and ask again," if you peek at my social media, those few words describe me. While it does not scream about my inner details, I consider it an open invitation for those wanting to ask questions.
Music shapes us, whether it is your true desire or your worst fear, and I am no different. From a young age, I was jumping on my bed (sorry, Mom!) singing along to Michael Jackson, Madonna, and Billy Joel. As I matured, so did my understanding that music, in some form, could be a career. I launched an online newsletter, wrote for a teen-based web site, and networked with managers, agents, artists, and record labels before I even understood where it could lead.
Over time, my relationships and interest in artist development and online marketing propelled me into the heart of the entertainment industry. Somehow, 15 years later, I am fortunate enough to work for some of my favorite bands and make a living. When I am not tour managing, you can find me running social media and eCommerce campaigns, copyediting books and blogs, and snuggling my tuxedo cat.
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