Cover art for podcast The Brassy Broadcast with Jen Edds

The Brassy Broadcast with Jen Edds

171 EpisodesProduced by Jen EddsWebsite

The Brassy Broadcast is an exploration of the practices, processes, and intentional actions that bridge the gap from launch to legendary in our podcasts and beyond.

17:34

134: Packaging Your Message

No Bogarting the wisdom! Share this podcast series with your friends, and share your thoughts with us on LinkedIn.

  Connect with Jen and Alex

 

Jen Edds on LinkedIn

brassybroad.com

Alexandra Rufatto-Perry on LinkedIn

Pswithalex.com

 

The Things 

 

- Desire to share

- Brainstorming

- Identify the “must haves” for your audience

- Determine the number of episodes

- How much is right to include in a show or a talk?

- What’s you’re through line

- How do you determine what stories to share?

- Message packaging

- Consistency

- Testing your message

 

The Actions

 

  1. Define your core message in 8-15 words
  2. Determine the stories to support your through line
  3. Refine your message

 

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Educational

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Interesting

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Funny

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Agree

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