The Brassy Broadcast with Jen Edds
The Brassy Broadcast is an exploration of the practices, processes, and intentional actions that bridge the gap from launch to legendary in our podcasts and beyond.
134: Packaging Your Message
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The Things
- Desire to share
- Brainstorming
- Identify the “must haves” for your audience
- Determine the number of episodes
- How much is right to include in a show or a talk?
- What’s you’re through line
- How do you determine what stories to share?
- Message packaging
- Consistency
- Testing your message
The Actions
- Define your core message in 8-15 words
- Determine the stories to support your through line
- Refine your message
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