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The Brassy Broadcast with Jen Edds

171 EpisodesProduced by Jen EddsWebsite

The Brassy Broadcast is an exploration of the practices, processes, and intentional actions that bridge the gap from launch to legendary in our podcasts and beyond.


12: Jennie DeVoe - Stop Apologizing When Charging for Your Art

This is Part 2 of my conversation with singer/songwriter Jennie DeVoe. Jennie has had songs licensed for TV shows and commercials, played to packed houses across the country, and voiced national ad campaigns.

She’s also an animal lover, business savvy broad, and an all around good gal. We continue our conversation on music licensing, how to stop giving your music away, and meeting musical heroes.

The Dish:

  •  Licensing existing catalog for commercials
  •        Saying “Yes” and then figuring it out
  •        How to stop apologizing for what you charge
  •        Exclusivity Fees
  •        Licensing negotiating strategies
  •        The importance of asking questions
  •        How struggle is part of us earning a great piece of art
  •        Being the Captain of your ship and providing direction
  •        Jennie’s experiences meeting the people she admires
  • Working with producer John Parish
  •        What it’s like working with Kenny Aronoff
  •      Playing Lilith Fair with Sarah McLachlan, The Dixie Chicks, Sheryl Crow, Liz Phair, and Debora Cox
  •      The beauty of being scared on stage
  •      Eyebrow Communication Skills

Links & Resources:

Here are the links to resources, tools, books, and music discussed on the show. Some of these are affiliate links and will take you straight to Amazon if you want to pick them up for yourself.



Bossypants – Tina Fey

Yes Please – Amy Poehler

So, Anyway… - John Cleese

Chronicles – Bob Dylan




Mighty Rearranger – Robert Plant 

Crossing Muddy Waters – John Hiatt


Ways to Join the conversation & spread the word: 

If you found a nugget or two of value, or just enjoyed the conversation, drop by iTunes to leave a rating, review, and subscribe.


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