Currents, Sports

Delta Air Lines Partners With Tom Brady In New Long-Term Strategic Partnership

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By Jannah Bolds
EIC, The Bold Opinion



Brady partnering with the number one air line in the nation was unforeseeable, yet ironically poetic.

Yesterday, Delta Air Lines announced its newest, innovative partnership with seven-time Super Bowl champion, entrepreneur, and philanthropist, Tom Brady as a long-term strategic advisor. 

This new venture aims to connect Brady’s teamwork expertise, drive, and passion for success to the Delta ecosystem.

“Delta’s people are driven by their commitment to world-class performance, excellence and a desire to achieve best-in-class results,” said Delta CEO Ed Bastian. “Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities.”

According to Delta, this first-of-its-kind partnership will operate in the following areas:

Communities
Supporting Delta’s work to positively impact communities where employees live and work, inspiring the next generation of Delta Community leaders.

Customers
Supporting Delta’s “Keep Climbing” mantra by strengthening brand identity through marketing and customer engagement.

Employees
Supporting Delta’s development by advising on strategic training and teamwork tools for more than 90K employees.

“I am grateful to be joining the Delta family, a company I have loved and respected for years,” Brady said. “Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible. Throughout my career, my teammates and I flew Delta countless times, spending hours traveling for some of the most important games of our lives, even celebrating Super Bowl wins on the plane.

“Those championship teams were built off of great leadership and a commitment to excellence, and Delta certainly shares those qualities. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company’s success,” he added.

Brady joins Issa Rae, Kelly Norda, and others under Delta’s impressive roster of brand partnerships; all of whom share common values of integrity, perseverance, teamwork and the goal to be the best in their industry.

Learn more about Brady’s partnership with Delta Air Lines online.

Image source: news.delta.com

Culture, Currents

Celebrating 50 Years of Hip Hop The ATL Way

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By Jannah Bolds
EIC, The Bold Opinion



Atlanta is all over the blueprints of Hip Hop, and this southern capital remains a vital organ to its life.

In the heart of the American South, where traditions blend seamlessly with innovation, Atlanta stands as a cultural powerhouse and a vibrant hub for creativity.

This year, the city is set to celebrate a momentous milestone – fifty years of Hip-Hop shaping its sonic landscape. From humble beginnings to global recognition, the journey of Hip-Hop in Atlanta is a testament to the genre’s evolution and its profound impact on music, art, and society.

Atlanta’s Hip-Hop story began in the early 1970s when block parties and community gatherings sparked the birth of a new musical movement. The streets of neighborhoods like Bankhead and Old Fourth Ward witnessed the emergence of pioneers who would go on to define the genre. These early artists laid the foundation for what would become a revolutionary cultural phenomenon, blending elements of rhythm, poetry, and social commentary into a genre that resonated with people from all walks of life.

The 1980s saw Atlanta’s Hip-Hop scene gain momentum, with trailblazers like DJ Rodney “Rocky” Terry and MC Shy D paving the way for a generation of aspiring artists. However, it was the 1990s that truly marked the city’s arrival on the national stage. Acts like OutKast, Goodie Mob, and TLC not only put Atlanta on the Hip-Hop map but also brought Southern flair and unique perspectives to the genre. The era was characterized by catchy hooks, innovative production, and unapologetic lyricism that resonated with fans far beyond Georgia’s borders.

As the new millennium dawned, Atlanta’s influence on Hip-Hop continued to grow. The city became a breeding ground for diverse sounds, from crunk and trap to alternative Hip-Hop. Superstars like Ludacris, T.I., and Gucci Mane carried the torch, expanding the genre’s horizons and solidifying Atlanta’s reputation as a hotbed of musical innovation.

The celebration of fifty years of Hip-Hop in Atlanta is not just about recognizing the past; it’s about acknowledging the present and shaping the future. Today, the city’s Hip-Hop scene is as vibrant as ever, with artists like Future, Lil Baby, Lotto, and 21 Savage dominating charts and pushing artistic boundaries. Atlanta’s unique blend of cultural influences, entrepreneurial spirit, and musical diversity continues to inspire a new generation of artists who are reshaping the sound of contemporary Hip-Hop.

The anniversary celebrations serve as a reminder of the genre’s power to transcend boundaries and connect communities. Beyond the music itself, Hip-Hop has played a pivotal role in addressing social issues, fostering a sense of belonging, and providing a platform for underrepresented voices. Atlanta’s Hip-Hop community has been at the forefront of advocating for change and using their art to spark important conversations about race, inequality, and justice.

As Atlanta commemorates fifty years of Hip-Hop, the city’s rich legacy is palpable. The journey from those early block parties to global stardom is a testament to the genre’s enduring appeal and the profound impact it has had on shaping not only the music industry but also the cultural fabric of the city itself.

In this milestone year, Atlanta pays homage to its musical roots while embracing the future with open arms. The celebrations are a reminder that Hip-Hop is not just a genre but a cultural force that continues to evolve, challenge norms, and unite communities. As the beats continue to reverberate through the streets of Atlanta, the city’s Hip-Hop legacy remains an ever-inspiring testament to the boundless possibilities of artistic expression.

Culture, Currents, Politics

Trouble At The Promise Land

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By Jannah Bolds
EIC, The Bold Opinion



Local car show becomes a community problem.

The Rick Ross Car & Bike Show is set to rev up for the second year in a row on June 3rd, but the road to event day has been bumpy. Due disorganization and extremely high traffic from last year’s event, community members are pushing to prevent this year’s show from taking place altogether. 

“Last year this event polarized and paralyzed a community of approximately 800 homes spanning 5 subdivisions at levels that others and I have never experienced,” said Bobby Ferrell, President of The North Fayette Community Association. 

“This event with over 7000 patrons caught Fayette County officials off guard and severely impacted emergency service response times leaving residents to endure an unprecedented community nightmare,” he added. 

Early in May, Ferrell sent this letter to Tom Jones of WSBTV after his initial coverage of the story in May.

The inaugural event brought together a variety of car enthusiasts, vendors, and celebrities from across the nation. Hundreds of event goers expected to pay a minimum of $250 to enter the property, while the vendors forked over at least $2.5K. 

If you missed last year’s festivities, check out the recap via our Youtube channel.

Although the 105 acre property is large enough to hold an outdoor event of this magnitude, community members were caught off guard last year and weathered extreme inconveniences that left a sour taste about their high-profiled neighbor. Originally built for heavyweight boxing champion, Evander Holyfield in 1994, Ross’ property sits on a 1.8 mile two lane highway that connects the bottom of South Fulton to North Fayetteville. 

Residents, who live on this stretch, have vividly expressed their level of inconvenience on event day. Many have had their driveways blocked, bumper-to-bumper, and reported vehicle break-ins. 

Bush fire at rick Ross’ estate on Tuesday after the semi truck took down a major power line.

Naturally, residents are afraid that last year’s show will be a direct reflection of this weekend, and it seems their inconvenience has already started. On Tuesday afternoon, a semi truck delivering equipment hit and tore down power lines by his property’s second entrance, leaving families without power until dark. 

“My child just had surgery and we just came home today. No power, no air. Nothing,” said neighbor Erica Clark. 

Media Board sign implemented by Rick Ross’ event planning team.

Measures of Improvement by Ross’ Team

Due to a group of neighbors taking legal action against Ross’ estate ( Mastermind Investments, LLC) and releasing their own letter to the press, Ross has made an attempt to ease traffic that day for his disgruntled neighbors.

His plans include:

  • Provide impacted neighbors with two “Resident Access Permit Passes” that would allow their vehicles to pass through both ends of HWY 138, which will be policed and prohibit non-community members from access. 
  • Installed blacked-out fencing surrounding the property to prevent rubbernecking onlookers.
  • Hired over 200 off duty and on duty police officers for increased presence.
  • Installed multiple digital boards in the surrounding areas alerting traffic of restricted access / no parking.
  • Designated event-goer parking lots situated off site with shuttle transportation on and off Ross’ property. 

Despite lingering concerns, community members said they will still be on their toes on event day to see if his team’s plans were effective. Time will tell. 

We will provide updates on this developing story as they become available.


Here’s last year’s recap!