The B2B Mix Show

14 EpisodesProduced by Stacy Jackson | Alanna Jackson

Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)

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The Power of Print in a Digital B2B World

May 20th, 2019


B2B people: would you believe us if we told you that a PRINT magazine could be the kick-butt vehicle that your content strategy has been missing? 

Every B2B Brand Needs a Face

May 13th, 2019


Ever wonder why some B2B brands seem to be everywhere -- people talking about them, doing news stories, winning awards, speaking at conferences? While advertising and good marketing can go a long way, many of these …

Lessons in Event Marketing

May 6th, 2019


Ever wonder what it takes to plan and promote a big business event or conference? Liam Martin, Co-founder and CMO of Time Doctor and Co-Organizer of the Running Remote Conference, knows what it's all about, and he's …

Rebrand the Podcast

April 28th, 2019


We talked about it in the lessons learned episode (episode 10). Now we've done it! We've renamed the podcast. This week's episode is a quick one to …

What We've Learned About Podcasting So Far

April 15th, 2019


We did it! We recorded ten whole episodes. OK, so it's only a very minor accomplishment when it comes to podcasting, but we've actually learned a lot …

How to Improve Your Webinar Game

April 10th, 2019


Want to take your webinars from 0 to 1000+ registrants heroes? This week we did a webinar with our long-time client VanillaSoft and talked about that topic. VanillaSoft has taken its webinar game to the NEXT LEVEL. 

On …

Content Marketing Imperatives: Promotion & Distribution

April 1st, 2019


For years now, you've had it hammered into your head to create more quality content. Well, guess what. There's so much content -- quality and otherwise -- that a lot of it is simply ignored. Even your masterpiece will …

What's a Brand? (Hint: It's More Than a Logo)

March 25th, 2019


Listen in as B2B technology branding expert Chad Nelson of The Basis Group shares insights about branding. Chad tells us:

  • What led him to become so …

Interview with a Gen Zer: What Insights Can a 14-year-old Share with Marketers?

March 17th, 2019


This week, we interview a real, live teenager to learn what a Gen Z kid thinks about social media and the internet. Our niece, Kira, talks about:

Can Disgruntled Former Employees Blow Up Your Social Media and Martech Accounts?

March 11th, 2019


How easy have you made it for an employee to compromise your social media and martech accounts? In today's episode, we're covering employee …

Small Content Teams with Big Content Dreams

March 4th, 2019


We're talking about the challenges facing small content marketing teams. We'll chat about:

  • Dealing with executives who “don’t get it” -- no …

Is Your Marketing Automation Platform a Glorified Email Solution?

February 26th, 2019


Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing …

Is Video Part of Your Content Marketing Strategy?

February 19th, 2019


In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey.

Video examples mentioned on this episode:

So We Started a Podcast

February 12th, 2019


Nobody ever said podcasting was easy . . . but it doesn't have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix. 

After years of encouraging clients to get into podcasting, …

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