The B2B Mix Show

14 EpisodesProduced by Stacy Jackson | Alanna Jackson

Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)

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The Power of Print in a Digital B2B World

May 20th, 2019

31:55

B2B people: would you believe us if we told you that a PRINT magazine could be the kick-butt vehicle that your content strategy has been missing? 

Every B2B Brand Needs a Face

May 13th, 2019

1:05:34

Ever wonder why some B2B brands seem to be everywhere -- people talking about them, doing news stories, winning awards, speaking at conferences? While advertising and good marketing can go a long way, many of these …

Lessons in Event Marketing

May 6th, 2019

58:53

Ever wonder what it takes to plan and promote a big business event or conference? Liam Martin, Co-founder and CMO of Time Doctor and Co-Organizer of the Running Remote Conference, knows what it's all about, and he's …

Rebrand the Podcast

April 28th, 2019

12:41

We talked about it in the lessons learned episode (episode 10). Now we've done it! We've renamed the podcast. This week's episode is a quick one to …

What We've Learned About Podcasting So Far

April 15th, 2019

40:01

We did it! We recorded ten whole episodes. OK, so it's only a very minor accomplishment when it comes to podcasting, but we've actually learned a lot …

How to Improve Your Webinar Game

April 10th, 2019

18:14

Want to take your webinars from 0 to 1000+ registrants heroes? This week we did a webinar with our long-time client VanillaSoft and talked about that topic. VanillaSoft has taken its webinar game to the NEXT LEVEL. 

On …

Content Marketing Imperatives: Promotion & Distribution

April 1st, 2019

23:07

For years now, you've had it hammered into your head to create more quality content. Well, guess what. There's so much content -- quality and otherwise -- that a lot of it is simply ignored. Even your masterpiece will …

What's a Brand? (Hint: It's More Than a Logo)

March 25th, 2019

39:01

Listen in as B2B technology branding expert Chad Nelson of The Basis Group shares insights about branding. Chad tells us:

  • What led him to become so …

Interview with a Gen Zer: What Insights Can a 14-year-old Share with Marketers?

March 17th, 2019

27:12

This week, we interview a real, live teenager to learn what a Gen Z kid thinks about social media and the internet. Our niece, Kira, talks about:

Can Disgruntled Former Employees Blow Up Your Social Media and Martech Accounts?

March 11th, 2019

23:46

How easy have you made it for an employee to compromise your social media and martech accounts? In today's episode, we're covering employee …

Small Content Teams with Big Content Dreams

March 4th, 2019

23:03

We're talking about the challenges facing small content marketing teams. We'll chat about:

  • Dealing with executives who “don’t get it” -- no …

Is Your Marketing Automation Platform a Glorified Email Solution?

February 26th, 2019

32:35

Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing …

Is Video Part of Your Content Marketing Strategy?

February 19th, 2019

24:58

In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey.

Video examples mentioned on this episode:

So We Started a Podcast

February 12th, 2019

22:16

Nobody ever said podcasting was easy . . . but it doesn't have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix. 

After years of encouraging clients to get into podcasting, …

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