The B2B Mix Show

20 EpisodesProduced by Stacy Jackson | Alanna Jackson

Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)

episodes iconAll Episodes

Facebook Messenger Marketing for B2B -- Special Guest, Larry Kim

July 15th, 2019

26:04
In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream an

How Marketers Can Get More In Tune with Sales Reps

July 8th, 2019

31:50

In this episode, CEO Jack Kosakowski of The Creation Agency gives marketers insights and tips on how to think more like a salesperson and to uncover what your sales team really needs from the marketing department.

Jack …

Analyst Relations for Small & Midsized Tech Firms

June 24th, 2019

29:13

This episode is for all you small-to-midsized tech firms out there. You'd love to get in front of some analysts, but maybe you don't know how. Or you think you're way too small or too niche for analysts to care about …

How to Work with a Freelance Writer

June 17th, 2019

31:06

This week our friend, Meaghan Alvarado, joins us on The B2B Mix Show to talk about her experiences with freelance writing and how clients can work with a freelancer to the get the most of out of the relationship. 

How to Create a Killer Email Sequence That Converts

June 9th, 2019

39:40

Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn …

Content Curation's Role in Marketing, Sales, and Beyond

June 5th, 2019

45:30

You've heard of content curation, but maybe you're still not 100% sure why it's something you need to make part of your content marketing strategy. After all, you're focusing on other people's content, right? Maybe …

The Power of Print in a Digital B2B World

May 20th, 2019

31:55

B2B people: would you believe us if we told you that a PRINT magazine could be the kick-butt vehicle that your content strategy has been missing? 

Every B2B Brand Needs a Face

May 13th, 2019

1:05:34

Ever wonder why some B2B brands seem to be everywhere -- people talking about them, doing news stories, winning awards, speaking at conferences? While advertising and good marketing can go a long way, many of these …

Lessons in Event Marketing

May 6th, 2019

58:53

Ever wonder what it takes to plan and promote a big business event or conference? Liam Martin, Co-founder and CMO of Time Doctor and Co-Organizer of the Running Remote Conference, knows what it's all about, and he's …

Rebrand the Podcast

April 28th, 2019

12:41

We talked about it in the lessons learned episode (episode 10). Now we've done it! We've renamed the podcast. This week's episode is a quick one to …

What We've Learned About Podcasting So Far

April 15th, 2019

40:01

We did it! We recorded ten whole episodes. OK, so it's only a very minor accomplishment when it comes to podcasting, but we've actually learned a lot …

How to Improve Your Webinar Game

April 10th, 2019

18:14

Want to take your webinars from 0 to 1000+ registrants heroes? This week we did a webinar with our long-time client VanillaSoft and talked about that topic. VanillaSoft has taken its webinar game to the NEXT LEVEL. 

On …

Content Marketing Imperatives: Promotion & Distribution

April 1st, 2019

23:07

For years now, you've had it hammered into your head to create more quality content. Well, guess what. There's so much content -- quality and otherwise -- that a lot of it is simply ignored. Even your masterpiece will …

What's a Brand? (Hint: It's More Than a Logo)

March 25th, 2019

39:01

Listen in as B2B technology branding expert Chad Nelson of The Basis Group shares insights about branding. Chad tells us:

  • What led him to become so …

Interview with a Gen Zer: What Insights Can a 14-year-old Share with Marketers?

March 17th, 2019

27:12

This week, we interview a real, live teenager to learn what a Gen Z kid thinks about social media and the internet. Our niece, Kira, talks about:

Can Disgruntled Former Employees Blow Up Your Social Media and Martech Accounts?

March 11th, 2019

23:46

How easy have you made it for an employee to compromise your social media and martech accounts? In today's episode, we're covering employee …

Small Content Teams with Big Content Dreams

March 4th, 2019

23:03

We're talking about the challenges facing small content marketing teams. We'll chat about:

  • Dealing with executives who “don’t get it” -- no …

Is Your Marketing Automation Platform a Glorified Email Solution?

February 26th, 2019

32:35

Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing …

Is Video Part of Your Content Marketing Strategy?

February 19th, 2019

24:58

In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey.

Video examples mentioned on this episode:

So We Started a Podcast

February 12th, 2019

22:16

Nobody ever said podcasting was easy . . . but it doesn't have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix. 

After years of encouraging clients to get into podcasting, …

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