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The Association Adviser Podcast

43 EpisodesProduced by Association AdviserWebsite

Delivering best practices and leadership strategies for association professionals.Episodes are published monthly. Interested in being a guest? Don't want to be a guest, but want to hear about a certain topic? Email us at!The Association Adviser Podcast is sponsored by Naylor Associ… read more

43 Episodes | 2017 - 2021

How to Run More Efficient, Secure Elections

July 14th, 2021


Elections require a delicate balance of transparency and privacy. You want your members to know and trust the process and the results. But sometimes …

Creating the Place Where Talent Gathers

June 16th, 2021


Brian Hoffman, president at Illinois Bankers Business Services, loves banking. He loves what banks do for their customers and communities, and accurately predicted in his senior yearbook that he'd become a banker. Now …

How to Keep a Member Magazine Thriving for More Than 100 Years

May 24th, 2021


If you've worked in restaurants, factories, hotels, schools, or other places before attaining your dream job, you're going to relate well to this …

Accepting Change and Working Through It

April 14th, 2021


Change is hard, no matter how you look at it. Accepting change and working through it are essential to sustaining and growing your association, however. On this episode of The Association Adviser Podcast, we welcome

What We’ve Learned from a Year of Virtual Conferences

April 8th, 2021


Digital Summit, the leading education-based conference for the digital marketing community, got a crash course in holding virtual events after the …

How to Optimize Membership Management

March 26th, 2021


Association professionals are under constant pressure to get more done with fewer resources. They're being compared to leaner, more agile startups, …

Come for the Mission, Stay for the Membership Value

March 2nd, 2021


Members join your association for the mission, but buy your value. Or do they buy your mission and stick around for the value?

Our guests Dave Will of PropFuel and Tom Morrison of MTI explore the balance associations …

Create Steak and Sizzle for Your Virtual Sponsorships

January 21st, 2021


We're almost one year into the COVID-19 pandemic in North America, and virtual events - or at least hybrid events with both in-person and virtual components - are here to stay. One aspect of virtual event production …

How to Write a Marketing and Communications Plan

December 11th, 2020


It's planning season for most associations - the time of year when we take a long-term view of how far we've come and where we'd like our work to take us in the new year. For many association marketing teams, it's time …

The Association Reinvention Mandate

November 20th, 2020


Our guest this episode is Jeff De Cagna, FRSA, FASAE, a leader and contrarian thinker in the association community. He talks with us today about the need for associations to reinvent themselves in the leadership and …

How to Take Care of Your Virtual Event Participants

October 26th, 2020


Before 2020, Zoom meetings were somewhat of a novelty. But since March of this year, almost everyone has become familiar with — and become fatigued from — virtual meetings. Now, associations are having to step up their …

Take the Shame Out of Your Career Changing Game with Nicolle Merrill

September 28th, 2020


How many times have you daydreamed about ditching your current job and doing something totally different? Nicolle Merrill wants you to know: A career …

Insights from the 2020 Association Communications Benchmarking Report

August 25th, 2020


We're discussing the results of the 2020 Association Communications Benchmarking Report. This report, published by Association Adviser and Naylor …

How Association Partnerships Are Helping Members Thrive

July 30th, 2020


"We will all be remembered by how we react to this situation" says our guest, Thomas Foreman, executive director of the Building Supply Industries …

How the Fisheries Council of Canada is Building and Sustaining Future Association Leaders

June 15th, 2020


In the commodity business, people tend to think "If I supply it, someone will buy it." But the world is changing, and interacting with all parties …

Data Analytics Reset: Assessing Your Data Analytics Program

May 15th, 2020


Our guest this episode is Evan Reid, Data Analytics Manager for the American Speech-Language-Hearing Association. Evan has been working with ASHA for almost two years to improve ASHA's use of its membership and …

How to Welcome New Members to Your Association

April 15th, 2020


When your association thinks of member engagement, do you think of metrics like website logins or event attendance? Or do you think of member engagement as a broader effort to create a better membership experience? …

Press the Dang Button on Podcasting

March 16th, 2020


Why are podcasts so popular, and how can your association begin one?

Podcasts operate similar to books, says Brian Fanzo, podcaster expert at iSocial …

Accessible Content is Just Good Content

February 14th, 2020


How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your …

Human-Centered Strategy for the Now, Near and Far

January 15th, 2020


If you were hired to revamp an association's 5-year plan, where would you start? If you're Garth Jordan, you'd start with the people in the …

Deconstruct Data Silos with a Member Data Platform

December 13th, 2019


Have you heard of a member data platform? It's a software hub that offers an association a 360-degree view of a member or customer by breaking down silos between individual data platforms, such as an email marketing …

How to Create Better Member Surveys

November 11th, 2019


We're honored to host Rachel Clemens, chief marketing officer for Mighty Citizen, a firm that transforms mission-driven organizations through branding, marketing, and digital communications. 

Rachel talks with us about …

How to Weave Your Association’s Story

October 15th, 2019


Association Adviser welcomes Tamsen Webster of The Red Thread® to this episode! Tamsen helps organizations to help people find, build, and tell stories of their ideas. She combined 20 years in brand and message strategy …

Don’t Test Your Emails and Other Email Marketing Advice

September 21st, 2019


We talk with Jen Capstraw, strategist and email geek, about today’s email capabilities and how anyone can be a proficient email marketer if they take …

The 2019 Association Communications Benchmarking Report

September 6th, 2019


Join Sarah Sain, Naylor's director of content, member communications, as she explains the results from the 2019 Association Communications …

What is Machine Learning?

July 24th, 2019


We speak with Chris Knoch of Big Squid, a company that produces automated machine learning platform for business insights. Chris explains what machine learning and artificial intelligence are, and how associations can …

Don’t Let Cynicism Overcome Passion: Association Advocacy

June 27th, 2019


We spoke with Kevin Daley, director of government affairs for Naylor Association Solutions, and Dr. Madelaine Feldman, president of the Coalition of …

Building Career Connections with ASCE

May 28th, 2019


We recently caught up with Courtney Ross and Tirza Austin of the American Society of Civil Engineers to talk about the variety of career resources ASCE offers through its online career center, called Career Connections. …

Modernizing Your Association: WRLA

May 2nd, 2019


Kelly and Kaydee speak with Liz Kovach and Jessica Cranmer of the Western Retail Lumber Association about the work they and their staff are doing to modernize WRLA's events, industry talent pipeline, and government …

The Leading Edge of Change

March 22nd, 2019


We’re happy to welcome back Sharon Newport, Executive Director for the Door Security & Safety Foundation and Director of Operations for the Door and Hardware Institute for today’s episode.  Sharon continues our …

Refresh Your Association Brand

February 3rd, 2019


Updating your association's brand can seem like a gargantuan task, but it doesn't have to be impossibly difficult. Josh Spradling, CAE, and Steven …

Change Leadership and Leading with Curiosity

December 15th, 2018


Changes in your work and team are inevitable, but they don't have to be difficult. Sharon Newport, director of operations at DHI - Door Security …

Programmatic Advertising: Retargeting

November 9th, 2018


UPDATED 11/9 with full retargeting conversation!

On this mini episode we welcome back Kerry Walter, Naylor’s director of programmatic operations. …

Tradition vs. Technology in Association Communications

October 17th, 2018


What balance between traditional forms of association communications, such as printed magazines and newsletters, and newer, trendier forms such as …

How Programmatic Advertising Benefits Associations

September 12th, 2018


Heard of programmatic advertising, but wondering what it is and how it works? Join us for a conversation with Kerry Walter, director of programmatic …

Foresight is the Future of Governing

August 23rd, 2018


On this episode we’re pleased to welcome Jeff De Cagna, FRSA, FASAE, executive advisor of Foresight First, LLC. Jeff is a respected contrarian thinker on the future of associating and associations. He talks with us …

3 Things Associations Should Do on Social Media Right Now

August 7th, 2018


What should your association be doing on social media to effectively communicate with members and potential members? Kelly & Kaydee break it down:

Make Content Planning Work for You

July 31st, 2018


Chances are your association members interact with your association in more than one way. They attend events, open your emails, and read your …

How Associations Can Earn More Non-Dues Revenue

May 29th, 2018


Why is non-dues revenue important to associations? In addition to supporting year-round programming and keeping member dues low, non-dues revenue (the kind of revenue your association can earn from any source other than …

Why You Should Work for an Association

April 30th, 2018


What are the benefits of working for an association? Why would a young professional want to start a career in association work? Kelly Clark and …

Event Security: What to Anticipate and How to Plan For More Secure Events

March 28th, 2018


On this podcast, Kaydee and Kelly discuss event safety and security, and how associations can prepare for an event-related crisis.

Does your association have an event crisis plan? Do your staff know what to do when …

New Year's Resolutions for Associations

January 22nd, 2018


Did you know that University of Scranton research suggests that just 8% of people achieve their New Year's goals? Furthermore, the New York Times …

The Association Adviser Podcast Intro

November 30th, 2017


Welcome to The Association Adviser Podcast!

Association Adviser is a hub for trade and professional associations looking for best practices, news and …

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