Cover art for podcast The Art of Construction

The Art of Construction

340 EpisodesProduced by Devon Tilly / The Art of ConstructionWebsite

The Art of Construction is here to help you grow your business. Together we explore the world of construction with some of the best minds in the industry. This insightful podcast is hosted by thought provoking entrepreneur, Devon Tilly. Devon has been recognized nationally for his innovation and cre… read more

29:52

189: Adding Value to Your Customers is the Ultimate Marketing

Spencer Powell, President of Builder Funnel and Host of Builder Funnel Radio, joins us for episode 189 of Art of Construction.

Spencer's family has been in the building industry for 110 years. With that background, he took an interest he developed in digital marketing and decided to help contractors leverage the power of the internet to grow their business. Spencer's company, Builder Funnel brings marketing services and lead generation to the modern builder through SEO, social media, and most importantly, valuable content creation.

While many might think of marketing as the process of telling your potential customer what makes you the best, this is not necessarily the case. As Spencer tells us, sometimes it can be better to SHOW your customers you're the best through content that educates them on your industry. By doing so, they develop a trust for your brand and look to you as the experts that they can call upon when they are ready to make a purchase. 

This might seem like a new idea, but it's not. John Deere began their own added-value content marketing strategy with a magazine for farmers in 1895, and it built their business a big enough pipeline of customers to last until now. With the wisdom you'll hear from Spencer in this episode, you can do the same, AOC Tribe!
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Art of Construction

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://audioboom.com/channels/3045781.rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens