The Apartment Nerd Leasing Show

113 EpisodesProduced by Mark Juleen

Principles, strategies, and ideas to help you lease more apartments. We have 5 Marketing Principles that are the foundation for our marketing and leasing strategies at J.C. Hart Company. Discovery, Story, Clarity, Buoyancy, and Courtesy all touch marketing, service, and sales as each of these areas… read more

episodes iconEpisodes

Episode 112 - Build rapport or just go for the appointment?

August 6th, 2018

5:08
Today's data suggests building rapport may not be what you do at first with the customer. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

Episode 111 - Will automated systems take over leasing?

August 3rd, 2018

5:03
Some tasks we do today can be automated. The thing to think about is how you can create additional value with the extra time you have? Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or …

Episode 110 - How can I deal with the no?

August 2nd, 2018

3:56
It's tough to get the no from a customer. You need to spin that into a positive. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

Episode 109 - What if I think we're expensive?

August 1st, 2018

4:41
Price means something different to everyone. You have to remove your mindset on price to help the customer see the value. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play …

Episode 108 - How can I sell without being salesy?

July 31st, 2018

3:50
Typically, normally, and usually, social proof can be a great way to enhance something a prospects thinks is important. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play …

Episode 107 - Why is spilling candy so bad?

July 30th, 2018

4:10
Stop making it about you, and start making about them. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

Episode 106 - Is it time to lower prices?

July 27th, 2018

4:40
"You shut your mouth when you're talking to me." Extra points if you know that movie. Lowering price is ok, but it's not a gut decision. Bring your data! Thanks for listening. Please subscribe in Apple Podcasts …

Episode 105 - Comps are running specials, now what?

July 26th, 2018

5:35
If you take anything away from this episode just know that you NEVER have to match your competition to be competitive. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play …

Episode 104 - Traffic is down, now what?

July 25th, 2018

5:35
Data and technology today can help give you a shot in the arm. Make sure you set things up so that you can easily turn the needle as needed. Thanks …

Episode 103 - What should I look at first?

July 24th, 2018

4:33
So occupancy is trending down...now what? Let's not jump to price like your less talented competition might. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play …
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