The Andy Brown Show

Today we review 5 proven email headlines to improve your business open rates. Email marketing is one of the best channels to market to your prospects and customers. Carried out correctly, it gives you the chance to have a private conversation with your customer. In doing so you form a relationship with them, and in time you become their trusted resource. Remember, when your prospect scans the list of emails in their inbox, they base the all important “Read or Delete” decision on two pieces of information: the return address and the headline. If they see that the email address is someone that they know and trust, then the decision is easy, they read the email. If the email is from someone they don’t know, the headline is the next thing they consider before making their decision to open or not. The headline is therefore extremely important when maximizing your email marketing. Do you have a question you would like answered on the show?