Today Andy Brown helps dentists save ad budget and generate more enquiries by sending their paid traffic to a customised dental practice landing page. The number one mistake dentists make using Google Ads is they send paid traffic to their homepage or service pages. This rarely produces results dentists are happy with. This is especially true if the paid traffic is sent to their homepage because the visitor is left to find their way to the content displayed in the ad. It’s crucial that all friction is removed from clicking on the ad to finding the specific information they are expecting. Any difficulty and the visitor will leave.
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