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The Andy Brown Show

79 EpisodesProduced by Andy BrownWebsite

Andy Brown digs deeper into things that fascinate him and maybe you.New episodes drop on Thursdays.

10:06

Why Creating An Evergreen Content Strategy Is An Absolute Must Do Task

Today we discuss why you need to implement an evergreen content marketing strategy as soon as possible, in order to ensure long term business growth. Implementing an evergreen content strategy should be at the heart of your online marketing. No matter when someone reads your content, next week, next month or in a year, the reader gets the impression that the material was written specifically for them on the day they receive or read it. That’s one reason why you should be careful about adding dates to your content writing. Adding dates may make your readers think your post isn’t relevant for them. They may consider it is out of date, and therefore dismiss it, even if the information contained in the article is relevant to them. I recommend using recurring dates in the context of holidays, Valentine’s Day, Thanksgiving, Mother’s Day, etc. This way you can promote your evergreen content on these recurring occasions every year. 

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