Host Andy Brown helps clinic owners and small business owners like you attract a steady, consistent stream of new patients and clients. The principle behind not wasting lots of money on Adwords is in making sure that your Adwords ads are relevant. When I say relevant, I mean, when someone searches on Google for instance, imagine they search with questions like “how do I knew if my osteopath is qualified?”, “will I have to take my clothes off?”, “will the treatment hurt me?”, and “do I get better treatment if I go to a better osteopath?” – they will be able to view ads that address these questions and when they click they are taken to a relevant landing page. If you consider my question examples above, the person searching within Google expects to see organic results that answer their questions. Google also wants this same experience to apply to when they click on their ads. Sometimes the ads might not be very relevant, they might simply be saying we’r
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