Today we discuss a 6 point checklist to turn your website into a 24 hour a day marketing machine. Today we discuss a 6 point checklist to turn your website into a 24 hour a day marketing machine. Ask yourself, when you think about your website, do you see a static brochure or a lead generating machine? Your website should be marketing your marketing your business 24 7. It should be bringing in clients and leads on a daily basis. Let’s Evaluate Your Own Website With These 6 Pointers A few items to consider as you evaluate your website. 1. Is your website copy written in the first person? First person is not engaging enough for a website, you need to write in the second person. Obviously there are some areas that will be written in first person, but the largest percentage of your content should be written in second person. 2. How many pages do you have? Most business sites usually add up to 7 or 8 pages.
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