Host Andy Brown discusses ways to repurpose your content across different marketing platforms. What you would do if you wrote a 500-word blog post and published it, where would you go from there? Most people would write another article, start the research, draft it out and then write it. Repurposing Your Content For Facebook Now consider this, if you have a 500-word blog post (it can be any length, but that’s a good start), then consider that you can actually take different sections, maybe sentences, from it, and turn them into tweets so you are beginning to repurpose your content. You could take a longer segment from the article, and make that it into a Facebook status update, so again you are repurposing your content. You could use the best part, and then you link back to it, so you’re driving traffic back to your website from social media – which is always a good idea.
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