Today Andy Brown helps dentists appreciate why they need to stop sending their paid Google, Facebook and Instagram traffic to their homepage and service pages. Instead, they should send this traffic to a customised landing page. Customised landing pages outperform homepages and service pages. Typically a homepage converts at 2% and conservatively a landing page converts at 10%. A landing page should be a vital component of your advertising campaign. Andy explains 5 key ways to leverage their power.
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